Denny's Celebrates Hispanic Heritage Month with Limited-Edition "Peace In Rest" Mug with Proceeds Directly Benefiting Students
The mug, designed by 16-year-old Hispanic artist Atlas Castro, will benefit Denny's Hungry for Education® scholarship program
SPARTANBURG, S.C., Sept. 30, 2025 /PRNewswire-HISPANIC PR WIRE/ -- This Hispanic Heritage Month, Denny's is celebrating heritage in a personal way. The brand is introducing the Peace in Rest mug, a limited-edition design created by Texas high school student Atlas Castro, the son of Denny's associate creative director.
Atlas's design shows a skeleton in a sombrero, a Denny's mug in hand, in a style that nods to Mexican folk art. The design brings a playful energy to a cultural tradition while also carrying Atlas's personal perspective as a young artist.
Available exclusively at DinerDrip.com for $10, proceeds from the sales of the Peace in Rest mug will go toward funding Denny's Hungry for Education scholarship program.
"I've been drawing for as long as I can remember, using art to tell stories inspired by what I learn and experience," said Atlas Castro. "For this piece, I drew from the work of Mexican artist José Guadalupe Posada and from my own family's culture. I wanted it to reflect the beauty and traditions that are at the heart of Hispanic heritage."
"At Denny's, being America's Diner has always been about more than a meal, it's about connection," said Ellie Doty, Senior Vice President and Chief Brand Officer at Denny's. "This collaboration feels especially meaningful because it started with one of our own. Atlas's design is a celebration of heritage and creativity, and what makes it even more powerful is that every mug sold helps another student write their own story and pursue their dreams."
The Peace in Rest mug began with Atlas's vision, and now it carries forward that creativity by helping students nationwide pursue their education. Since its launch in 2011, Denny's Hungry for Education scholarship program has awarded more than $2.7 million in scholarships to more than 650 students nationwide. In partnership with more than 30 national non-profits, the program not only helps students continue their education but also empowers them to create ideas that bring communities together.
About Denny's Corp
Denny's is a Spartanburg, S.C. - based family dining restaurant brand that has been welcoming guests to our booths for more than 70 years. Our guiding principle is simple: We love to feed people. Denny's provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. Whether it's at our brick-and-mortar locations, via Denny's on Demand (the first delivery platform in the family dining segment), or at The Meltdown, Banda Burrito, and The Burger Den, our three virtual restaurant concepts, Denny's is ready to delight guests whenever and however they want to order.
Our longstanding commitment to supporting our local communities in need is brought to life with our Mobile Relief Diner (that delivers hot meals to our neighbors during times of disaster), Denny's Hungry for Education™ scholarship program, our annual fundraiser with long-time-partner No Kid Hungry, and our new partnership supporting Cookies for Kids' Cancer in their mission to fund research for new, improved and less toxic treatments for kids facing cancer.
Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants. As of June 25, 2025, the Denny's brand consisted of 1,484 restaurants, 1,422 of which were franchised and licensed restaurants and 62 of which were company operated. This includes 166 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.
To learn more about Denny's, please visit our brand website at www.dennys.com or the brand's social channels via Facebook, Instagram, LinkedIn or YouTube.
Media Contact
Denny's Media Team
864-597-8005
[email protected]
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SOURCE Denny's
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