DENVER, Dec. 2, 2019 /PRNewswire/ -- Denver tourism officials and community partners launched a new holiday attraction at the Denver Performing Arts Complex (DPAC) that features dynamic light shows on the tallest pixel LED technology tree in the country.
Aptly named the "Mile High Tree," the seven-story tall, 39-foot diameter conical structure is 10 feet higher than the tallest Rockefeller Center Christmas tree in history. The tree features nightly free public light shows choreographed to multi-cultural holiday music and accommodates up to 140 guests at a time for an immersive interior viewing experience within the tree.
"The Mile High Tree is the tallest art installation in the history of our city as well as a perfect community centerpiece for bringing people of all cultures together for seasonal celebrations," said Richard Scharf, president and CEO of VISIT DENVER. "And, as the newest iconic attraction on the Denver skyline, we couldn't think of a more perfect focal point to showcase our city's holiday season."
Visible from miles away, the tree towers above Downtown Denver's renowned Sculpture Park offering lighting displays and a festive entertainment area that runs through January 31. The Mile High Tree offers free public entry as well as a full list of scheduled light and music shows, activities and performances that can be found at MileHighHolidays.com, VISIT DENVER's one-stop website for holiday season activities throughout the city.
Created by Spain-based ILMEX Illumination, part of Ximenez Group, a world-leading firm in artistic and decorative lighting, the tree presents a series of dynamic, pre-programmed lighting and music experiences every 30 minutes throughout the evening using pixel mapping technology through 60,000 LED lights. ILMEX is globally renowned for creating decorative lighting productions in cities throughout the world including London, Milan, Brussels, Dubai, Tokyo, Madrid, Moscow, Bogota, Perth, New York and Montreal. The company behind the lighting design for the Mile High Tree is Madrid-based Brut Deluxe, which has created lighted art installations across the globe.
The Mile High Tree attraction is a partnership between VISIT DENVER's Tourism Improvement District and Denver Arts & Venues, with the support of the DPAC tenants including Denver Center for the Performing Arts, Colorado Ballet, Opera Colorado and the Colorado Symphony.
Each year, from Thanksgiving through late January, Denver celebrates Mile High Holidays with a variety of events, performing arts, light displays and more promoting Denver's holiday season across the region. The Mile High Tree is the newest addition to an array of holiday happenings at locations throughout the city including: the Denver City and County Building, the Denver Theater District, the 16th Street Mall, Denver Zoo, Denver Botanic Gardens, Larimer Square, Denver Union Station and the Denver Center for Performing Arts, among others.
About VISIT DENVER, The Convention & Visitors Bureau
Celebrating 110 years of promoting The Mile High City, VISIT DENVER is Denver's official marketing arm responsible for promoting the city as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. A total of 17.3 million visitors stayed overnight in Denver in 2018, generating $5.6 billion in spending, while supporting more than 60,000 jobs, making Tourism one of the largest industries in Denver. Learn more about Denver on the VISITDENVER website and at TOURISMPAYSDENVER or by phone at 800 2 Denver. Denver International Airport (DEN; flydenver.com) connects The Mile High City to more than 200 destinations worldwide. Follow Denver's social media channels for up-to-the-minute updates at: Facebook.com/visitdenver; Twitter.com/visitdenver; Instagram.com/visitdenver; and YouTube.com/visitdenver.
SOURCE VISIT DENVER