Dermablend Professional, a Leader in Coverage Cosmetics, Launches Leg and Body Tattoo Primer

NEW YORK, Aug. 18 /PRNewswire/ -- Dermablend, a name you have come to know and trust for exceptional coverage and wear, brings a solution to a problem experienced by millions of Americans. According to a report in the Journal of American Academy of Dermatology, among a group of 18-to-50-year olds surveyed, 24 percent had tattoos. And of those with tattoos, 17 percent were considering removal but none had had any removed(1). Other survey results reveal numerous reasons for wanting to remove or cover up a tattoo. Fifty-seven percent of respondents to a Harris Interactive survey said their tattoo caused them embarrassment, 37 percent said it lowered their body image, another 37 percent said it caused problems with clothing and 25 percent said it brought about a stigma(2).

(Photo: http://photos.prnewswire.com/prnh/20100818/NY52261 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100818/NY52261 )

Despite these reasons for wanting to remove a tattoo, the options are quite limited. Laser removal is often more painful than getting the tattoo itself and can be cost prohibitive for large designs, with most doctors charging per inch. But now, there is an easy, painless and cost-effective way to cover your tattoo, while still offering the option to display your body art when you want. Dermablend Professional, an expert in the coverage of minor to major imperfections for nearly 30 years, debuts the quickest and most painless way to cover tattoos with the launch of the NEW! Leg and Body Tattoo Primer.

Whether for a job interview, wedding or even if a tattoo just doesn't look right with an outfit, it can now be easily concealed with the help of Dermablend Professional Leg and Body Tattoo Primer. Applied under Dermablend Professional Leg and Body Cover SPF 15, the primer helps reduce application time and creates a more natural and flawless result. It also enhances wearability and is water-, transfer- and smudge resistant for 12 hours of wear. Available in two shades and suitable for all skin types, the smooth and blendable formula glides upon application to hydrate and comfort skin.

The Leg and Body Tattoo Primer is the perfect companion to the Leg and Body Cover SPF 15. Regardless of the size of tattoo, both products easily cover large skin surfaces. The go-to product for dermatologists and professional makeup artists, Leg and Body Cover's lightweight formula offers 14 natural skin tone shades suitable for all ethnicities. The transparent Setting Powder enhances the performance of Dermablend coverage products for up to 16 hours of wear.

About DERMABLEND

Created in 1981 by an American dermatologist, Dermablend has been recognized as the expert in coverage cosmetics in the US for almost 30 years. The exceptional performance of Dermablend products in terms of coverage and wearability lies at the very heart of its expertise. High performance: wear and coverage has ensured its well-known and renowned recognition by the medical community and professional makeup artists. All Dermablend products are Dermatologist Tested, Allergy Tested, Non-Comedogenic, Non-Acnegenic, Fragrance Free, Smudge-Resistant and up to 12 Hours of Wear.

Leg and Body Tattoo Primer from Dermablend has a suggested retail price of $25 and can be purchased at Macy's, Ulta, Dilliard's and also at select Lord & Taylor, Bon Ton, Carsons and Boscovs locations, and online at www.dermablend.com.

(1)  Source: Journal of the American Academy of Dermatology, "Tattoos and body piercing in the United States: A national data set," March 15, 2006

(2)  Source: Health US News and World Report, July 21, 2008. Harris interactive survey sample of 2,215 adults.

SOURCE Dermablend Professional