AUSTIN, Texas, June 6, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- Descuento Libre announced the acquisition of LetsBonus Mexico, a Living Social company and popular daily deals site that offers discounts on unique travel experiences, exclusive entertainment, gourmet restaurants, and popular tech and beauty products. With the acquisition, Descuento Libre launched a new site, MiPlan.com, which will continue to develop more engaging content and packaging of great experiences to users in Mexico and internationally.
When LetsBonus launched in Barcelona in 2009, it was one of the first European companies to follow the group buying model. Last year, the Spanish site agreed to a joint venture with industry leader Living Social, which provided momentum to its international expansion throughout Europe and Mexico. Currently, LetsBonus offers deals in seven countries and three languages.
"Merging with Descuento Libre, based in the United States, greatly enhances our current business model," said Andreu Casadella, Director of LetsBonus Mexico, who will continue as Director of MiPlan Mexico. He adds, "Descuento Libre's key partnerships with Grupo Acir, the largest Mexican radio broadcaster, as well as with Innova, the number one television sales company in Mexico, makes it possible to accelerate our growth and engage local, national, and international brands with Latinos in both the U.S. and emerging Latin American markets."
Juan Gonzalez, CFO of Descuento Libre, said, "Acquiring a talented group of internet marketers in Mexico enables Descuento Libre to develop an even stronger understanding of the country's consumer behavior and industry best practices." The newly expanded team will also work to help local companies in Mexico promote their businesses.
Descuento Libre has experienced rapid growth since its launch in 2010, recently acquiring Mi Cupon del Dia and Groupacho to facilitate expansion into large Hispanic markets such as Miami and Los Angeles. The LetsBonus Mexico acquisition gives further momentum to Descuento Libre's international growth with products and services that are not only great values, but also uniquely curated experiences guided by a talented team, from the initial deal presentation through the purchase, redemption, and satisfaction of the customers, as well as the brands and merchants.
According to Boris Portman, CEO/Founder of Descuento Libre, the LetsBonus Mexico acquisition "significantly propels Descuento Libre's investment in the relatively untapped yet fast-growing Mexican and Latin American e-commerce market." He commented, "LetsBonus Mexico brings a wealth of experience as a travel and entertainment deal provider, going beyond a simple discount. LetsBonus offers a creative and affordable way for customers to plan their lifestyle and vacations."
The terms of the deal were not disclosed.
About Descuento Libre
Founded in 2010, Descuento Libre is dedicated to serving the Latino community -- and those who love its many cultures -- through significant discounts on retail, services, restaurants, and events. The company is also committed to giving back to the Latino community by supporting nonprofits and causes at the local and national level.
Contact: Alexandra Landeros, [email protected], (512) 662-1675
SOURCE Descuento Libre