Design Maven Jennifer Adams Expands Portfolio with Bath Product Launch

SCOTTSDALE, Ariz., Nov. 20, 2013 /PRNewswire/ -- Jennifer Adams Worldwide has a reputation for teaming up with excellent manufacturing partners to grow its portfolio of offerings. Today, the company announces the launch of a new line of bath products and accessories in partnership with Creative Bath Products, Inc. Starting with home furnishings and bedding, the prolific designer has since strategically expanded. With the debut of her new bath product collection, Adams can now call the entire home her canvas.

The partnership will introduce two new programs debuting in March 2014 during the Chicago Housewares Show and New York Textile Market. One program consists of fully coordinated bath ensembles featuring shower curtains, hooks, matching towel, rug, and accessories (retail $12.99-$49.99), at mid-to upper tier retailers. The second program of gift-able sets, encased inside a decorative matching stand or caddy, available at wholesale clubs, will include lotion pump, jar, and soap dish (retail--$59.99-$79.99).

"Having designed bathrooms for years for all types of families and homes, I am so excited to finally be able to unleash my fresh perspective into the bath accessory arena!  There is no one better in the business than Creative Bath, and I feel honored to have them as a partner," said Jennifer Adams.

Robert Weiss, COO of Creative Bath Products, Inc. states, "We are pleased and excited about our collaboration with Jennifer. She brings tremendous energy and passion with her personal view of interior environments. Our partnership will focus on her designs that translate well within the decorative bath category and will work in every bath, for every customer... to be displayed with pride."

About Jennifer Adams Worldwide
A classic American success story – from cleaning houses to award winning celebrity interior designer – Jennifer Adams has grown her decor empire into a worldwide brand. Since starting her design firm in 1999, Jennifer has been driven by her passion for product design and perfecting the sleep experience. Jennifer Adams Worldwide includes an impressive portfolio of products including luxury, hotel quality and fashion bedding, fabrics, furniture, pet beds and accessories, apparel and area rugs. Adams is a DIY television mainstay and the resident design expert on the nationally syndicated "The Better Show" on Hallmark Channel. A "Dear Abby" meets Martha Stewart, she writes the "ASK JENNIFER ADAMS" newspaper column seen in major market newspapers every week. Her new book "JENNIFER ADAMS BEDROOMS" will be published Spring 2014. www.JenniferAdams.com 

About Creative Bath Products, Inc.
Creative Bath Products, Inc. is a leading U.S. based manufacturer and importer/exporter of value-added housewares, bath accessories, storage and organizational products. The company is committed to designing and manufacturing beautiful, functional housewares and décor products that are value and price driven. This year marks 40 years of excellence fueled by imagination. With products sold in every major retailer in the US, they have expanded their global reach to include customers in Asia, Europe, the Middle East, South America, Canada and Mexico. www.CreativeBath.com

SOURCE Jennifer Adams Worldwide