Designer Guild's High Fashion Textiles Now Featured as Luxury Slipcovers From Bemz

Custom made sofa covers exclusively designed to transform IKEA sofas and chairs.

Jun 22, 2010, 08:07 ET from Bemz

STOCKHOLM, June 22 /PRNewswire/ -- Bemz (www.bemz.com), the Swedish company that allows customers to personalize their IKEA sofas and chairs, announced a partnership with Designers Guild, one of the most innovative textile design companies in the world.  Select Designers Guild textiles from the new Barcelona Collection will be available as slipcovers for over 70 sofa and chair models on the Bemz website beginning today.

The Barcelona Collection is Designers Guild's latest collection of painterly, eclectic, Spanish inspired prints in a variety of bold, modern colorways and patterns. All of the textiles are 100 percent cotton and machine washable - factors that are extremely important to Bemz and their requirements in the use of textiles for slipcover production.  And, Bemz offers a flat $20 shipping rate for all orders to the United States and Canada.

"We are thrilled to work with Designers Guild - one of the most exciting textile design companies in the world. They are a perfect fit for our growing customer base, who look for sophistication in design," said Lesley Pennington, founder and CEO of Bemz. "Our motivation at Bemz has always been to encourage personal expression. Trica Guild and Designers Guild have mastered the "mix" with new ways to use color, patterns and textures in a free, artistic way."

Designers Guild textiles are the latest addition to the Bemz Designer series - a collection featuring patterns from high-profile designers, which include Scandinavian design pioneers such as Marimekko, Stig Lindberg, Viola Grasten, Gota Tragardh and Bemz's own in-house designer Katarina Wiklund. The styles mold perfectly into a wide range of home decors and stay true to Bemz's goal to offer the best design alternative for IKEA sofas, chairs and cushions.

Designers Guild was founded in 1970 by Tricia Guild, who has been responsible for the iconic, eclectic style, which they have come to represent. Tricia's signature design has outrageous, sumptuous combinations of colour using her own interpretation of eastern, antique and bohemian references.

All Bemz covers are made of natural textiles that are both durable and machine washable. To learn more or order your own designer cover, visit www.bemz.com. The new Designers Guild textiles join Bemz' already expansive range of more than 150 fabrics.  Personalization is merely a click away.

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About Designers Guild

Established in 1970 by Tricia Guild, Designers Guild designs and wholesales furnishing fabrics, wall coverings, upholstery and bed and bath collections throughout Europe and worldwide. Founder Tricia Guild is a legend in the interior design business, famous for her bold and original design and her extraordinary ability to use colour and patterns in decoration. The Designers Guild business philosophy is to combine creativity and innovation with the highest levels of quality: quality of design, product, service and people.

About Bemz

Bemz was founded in 2004 by expat-Canadian, Lesley Pennington. A year later, designer covers for IKEA sofas and chairs were available to customers around the world - via the Internet. All Bemz fabrics are specially selected for their high quality and are machine washable. Custom made slipcovers can be purchased via the website at www.bemz.com, with any favourites available as free swatches beforehand. In December 2009, Bemz opened an Inspiration Store on Odengatan 22 in Stockholm – a source of inspiration and shop in one.

SOURCE Bemz



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