Designer Tech Bags Help Growing Number of Tech-savvy Women Store & Protect Mobile Devices

SALT LAKE CITY, May 4, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- The explosion of electronic device usage among women and tech-savvy moms has created a need for bags that offer utility and style, and Kaboo™ (kah-boo) has launched its new line of tech pouches to fill that need. Kaboo™ offers stylish, device-friendly purses for today's tech-friendly females. According to the Consumer Electronic Association, women spend an estimated $55 billion on consumer technology every year. Mothers, specifically, are 28% more likely to use a tablet, such as an iPad, than the average person according to a 2012 American Media Mom report.

These emerging technology trends are a major reason why Kaboo™ has introduced a new line of stylish, device-friendly purses and handbags for today's busy women and moms. Kaboo™ handbags provide convenient storage for all mobile devices, from iPad to Smartphone to eReader. Each purse features a shock-absorbent 'Tech Pouch™' that help devices resist regular wear and tear and damage.

"Each feature-rich bag or case is crafted to give you peace of mind, knowing that your technology is well-protected," says Jeff Durham, President and CEO of Kaboo™. "For women that are passionate about style and design, these bags are a welcome splash of color amidst a sea of conservative storage solutions," he adds.

Linda Gardner, a busy mother of two and an avid craft blogger, swears by the 'Tina Bag' as a way to organize her hectic life. "This is a bag that I will get a lot of miles out of! It is well made and the design is made with the tech savvy female in mind." She adds, "The modern design and details are drool worthy."

With the proliferation of mobile devices in the face of an ever-demanding consumer, women are looking for products that make life easier and look great. Kaboo™ aims to help women get seamlessly from one task to the next in style.

About Durham Brands™

Durham Brands™ is a leader in designing, building, and delivering innovative consumer products for women. Durham Brands houses 4 major brands: Imaginisce® (Craft & Hobby), Gimme Clips™ (Health & Beauty), Kaboo™ (Fashion Tech Accessories), and Durham Design & Manufacturing™ (Fashion & Organizational Jewelry). For more information, please visit www.kaboobags.com.

Contact: Don Lambson, [email protected], (801) 875-4124

SOURCE Durham Brands