Designer Whey® Gets A Fresh New Look, Taste, And Voice!

LOS ANGELES, July 31, 2012 /PRNewswire/ --America's first Whey Protein brand has a fresh new face and taste! Reformulated with 100% natural sweeteners and flavors, Designer Whey^® is even more nutritious, protein-packed, and delicious at only 100 Good-For-You Calories™. In addition to this improved formulation, Designer Whey^® has a refreshing new look, bringing a new level of "taste" and meaning to this category and its discerning consumers. And to help combat the obesity epidemic, the new designerwhey.com offers simple indulgent yet low-calorie recipes and expert advice in nutrition and fitness. 

(Photo: http://photos.prnewswire.com/prnh/20120731/LA49159LOGO)

Launched in 1993, the market innovator has now answered the healthy consumer's desire for whey protein products with natural ingredients, including flavors and sweeteners. As a result, Designer Whey^® products perfectly address the needs of active female consumers for great-tasting, high quality protein products – all for only 100 calories. 

And the more active you are, the more your body needs to recover. That's why Designer Whey^® Protein Powder is perfect. Designer Whey Protein Powders are packed with 18g of premium 100% whey protein and are also excellent sources of calcium, vitamin-D, and B-vitamins, which are also vital for maintaining and losing weight - a necessity, as over 25% of Americans are obese.

"This refresh is the culmination of months spent understanding what is most important to our consumers. We are speaking about the active women who could use another 6 hours in the day, but they figure out how to 'get it done.'  Nutrition and wellness are important to keep fueled, but advice on easy integration of sustaining this balanced lifestyle is also important. As a result, we set out to not only deliver without mystery, the product benefits our consumers told us were important (taste, health, quality ingredients, convenience, and minimal calories), but also deliver on their request for dynamic advice on healthy, active living, especially when time crunched. We were fortunate to be in a place where we could address these requests. We had the product and the relationships. We simply had to bring it to the forefront. And voila, here we are," said Grace Jeon, CEO of Designer Protein, LLC.

Eating healthy and living active are keys to managing busy lifestyles and overcoming the obesity crisis. Have a nutrition question? Ask Designer Whey's expert, Dr. Melina Jampolis, author, internist, and board certified physician nutrition specialist, who specializes exclusively in weight loss, disease prevention, and treatment.

At designerwhey.com, find Active & Healthy and Lite & Healthy Meals Plans, an insightful nutrition blog, and delicious recipes. What better way to rehab your eating than with deliciously healthy food and snacks: Chocolate Pancakes, Pumpkin Spice Bars, and Hot Vanilla Protein Oatmeal.

Managing your caloric intake is only half what it takes to be healthy.  You need to be active.  Fitness experts and "dynamic duo" Steve and Bonnie Pfiester bring the truths about being active to their easy-to-read fitness blog, workouts and training plan like the "Design Your Body" program – a 5-day a week workout regimen that will get you sweating and in shape!

Visit designerwhey.com to experience the even more indulgent, guilt-free Designer Whey^®, get fitness and nutrition gems, or sign-up for monthly newsletters for life-enhancing tips on living, eating, and moving well.

ABOUT WHEY PROTEIN
Whey protein is naturally derived from milk and quite possibly the most perfect protein when it comes to refueling the body. Whey's 'building blocks' also known as 'the essential amino acids' are vital to recovery and performance.

DEDICATED TO RESEARCH
Designer Whey has spent more than $10 million on research to find the perfect blend of nutritional whey protein with great taste. Active people who use Designer Whey protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance. Media members looking for additional information on Designer Whey's complete line of protein powders and drinks should visit DESIGNERWHEY.com.  You may also learn innovative ways to incorporate protein into current diet plans, meals and discover delicious protein shake recipes.

About Designer Protein LLC
Designer Whey Protein™ is a leading brand of protein powder products and a pioneer in the sports nutrition market since the early 1990's. Designer Whey has broadened its line in 2011 by launching ready to drink protein shakes and will soon introduce nutrition bars that carry on the brand's tradition of great tasting, best in class products. Designer Protein, LLC also offers the popular Aria™ women's protein product and is licensed to sell protein products under The Biggest Loser™ trademark of NBC Universal. Please visit www.designerwhey.com.

Contact: Rachel Krupa, Krupa Consulting
[email protected]/323-448-0466

SOURCE Designer Whey