Desigual Focuses On Growth In North America, Eyeing Canada And Mexico
-- The Barcelona based brand starts its retail operations in Canada and increases its doors in the U.S., opening six doors in both countries in Q4.
-- Desigual partners with Palacio del Hierro in Mexico to open six doors in 2015 and 30 shop-in-shops in the next four years.
NEW YORK, Nov. 20, 2014 /PRNewswire/ -- Desigual focuses on growth in North America with nine openings in the U.S., Canada and Mexico. The company, which launched its Canadian e-commerce site in July, recently opened one door in Montreal and is planning two more this month, at Carrefour Laval Mall and Quartier Dix 30, within Quebec. In the U.S., the company recently opened one door at Miromar outlets in Florida and is planning two more on Lincoln Road in South Beach, Miami and the Miracle Mile in Vegas before the end of the year. Desigual focuses on the U.S. as a key market in 2015, and expects more openings throughout the next year in its top markets–New York, Florida and Nevada.
As a key strategy for the expansion into Latin America, Desigual has partnered as a franchise with Palacio del Hierro in Mexico, the largest department store in the country. The Barcelona based brand will open three doors in Q1 2015 in Mexico DF -Guadalajara, Queretaro and Centro Comercial de Toreo. Both companies are planning a growth plan for the remainder of 2015, including the opening of three additional doors after Q1. These stores will carry Desigual's women's and accessories collections. Additionally, the two companies are planning the opening of 30 shop-in-shops at the PdH department stores between 2015 and 2018. The shop-in-shops will also include Desigual's kids collection. Desigual will launch its e-commerce site in Mexico in April next year.
Desigual already has a stable, well-positioned wholesale and travel retail business in Mexico and Canada. The new stores in the three countries will maintain the unique and different style that the company illustrates through its motto "La vida es Chula", which means "Life is Cool". Joy and positivity are the main characteristics that Desigual wants to exude. Desigual surpassed the $1 billion mark at the close of 2013 and is now working on international markets to maintain its double-digit growth.
About Desigual
Desigual (www.desigual.com) is characterized by its distinctive, optimistic, and colorful designs. The company was founded in 1984. Desigual's slogan, La Vida es Chula, reflects the way it views fashion and life. This phrase explains Desigual's raison d'etre and is enshrined in the brand's DNA and the values it reflects. It's a manifesto that describes how to face the world each day and is reflected in a fun, fresh and original way of dressing in clothing made with a passion. Desigual currently has 95 of its own stores and over 3,500 points of sale nationally. The fashion brand closed the year 2013 with 405 retail stores, 11,000 multi-brand stores and 2,500 corner concessions in department stores. It also sold over 28 million garments worldwide through its different sales channels.
SOURCE Desigual
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