Dessert Disruptors: Massachusetts-based Entrepreneurs Continue To Shake Up The Frozen Novelty Category
Yasso Frozen Greek Yogurt Founders Taking On Industry Giants, Named Finalists for EY Entrepreneur Of The Year™ New England Region Awards
QUINCY, Mass., June 17, 2016 /PRNewswire/ -- Drew Harrington and Amanda Klane, founders of Yasso® Frozen Greek Yogurt, the first-to-market frozen Greek yogurt bar, have things heating up in the freezer aisle as they celebrate Yasso's fifth anniversary. Yasso is disrupting the $3.6 billion category by combining great-tasting and indulgent ice cream-centric flavors with better-for-you nutritionals and quality ingredients. A true David v. Goliath story, Yasso is now available in 15,000 grocery stores nationwide. As a result of the brand's continued success and exceptional growth, Harrington and Klane, friends since kindergarten, have been named finalists for one of the country's most prestigious business awards: the EY Entrepreneur Of The Year™ 2016 Award.
A Frozen Success
Americans are continuing to reach past legacy players in the frozen dessert case and are – as they've done in other aisles – eating up better-for-you offerings like Yasso, a "Dessert with Benefits." Yasso has become the fastest-growing brand among the top-20 frozen novelty dessert brands in the nation and the only start-up player in the top-40 among a sea of deeply entrenched competitors. With sales up almost 85% compared to 2015, Yasso is growing more than three-times faster than other top 20 brands and delivering five-times its fair share of growth in the category, ranking higher than household favorites.
Adding to their successes, Harrington and Klane have been named finalists for one of the country's most prestigious business awards: the EY Entrepreneur Of The Year™ 2016 Award. The duo is nominated for the New England Region awards, winners of which will be announced the evening of June 23, 2016 at a ceremony at the Boston Marriott Copley Place and will advance to the national stage this fall. The awards program, which is celebrating its 30th year, recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.
"Yasso's community and passionate fans motivate us to succeed," said Yasso Co-Founder Drew Harrington. "We are honored to be nominated for EY's Entrepreneur of the Year Award, and thank the EY judges for recognizing our team's hard work. We have been fortunate enough to not only deliver delicious frozen treats for our consumers to enjoy, but to have also remained steadfast in our commitment to giving back to the local community here in New England."
Supporting New England
Summer 2016 is busy for Yasso and its fans. With an 80 stop robust sampling tour along the East Coast, Yasso will also be supporting New England-based charities with events and donations, an important piece of the brand's community mission. Yasso is proud to support multiple Pan-Mass Challenge (PMC) Kids Rides in addition to PMC Weekend August 6-7. The PMC channels 100% of every rider-raised dollar directly to Dana-Farber Cancer Institute. Yasso will also be at the Falmouth Road Race where they've raised thousands of dollars for various charities with the help of family and friends. In its own backyard on Wednesday June 22, Yasso will be giving Bostonians a taste of summer with free samples on the Rose Fitzgerald Kennedy Greenway from 12 - 6 pm.
For more information about Yasso Frozen Greek Yogurt or to find a retailer near you, visit http://www.yasso.com. Upcoming events can be found on social media channels, Facebook: YassoFrozenYogurt, Twitter: @eatyasso, Instagram: @yasso
About Yasso®: Yasso is the first-ever line of frozen Greek yogurt bars to hit the market. In 2009, founders Drew Harrington and Amanda Klane set out on a mission to craft a wholesome and delicious everyday frozen treat. After two years of perfecting their recipe, Yasso Frozen Greek Yogurt Bars were born. Hitting store shelves in mid-2011, Yasso quickly became one of the fastest-growing brands in the frozen novelty category. Made with only natural ingredients, including real Greek yogurt, rBST-free milk and natural sweeteners, Yasso is a great low-calorie frozen treat filled with protein and containing little to no fat. Yasso currently offers products in 15 delicious flavors, which can be found at major grocery and club stores nationwide. To find your local retailers and to learn more about the Yasso brand, please visit www.yasso.com.
About EY Entrepreneur Of The Year®
EY Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries.
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