Destination Imagination to Attempt to Set GUINNESS WORLD RECORDS® Title

CHERRY HILL, N.J., May 19, 2014 /PRNewswire-USNewswire/ -- Destination Imagination (DI), a non-profit organization dedicated to teaching students the creative process through STEM (science, technology, engineering and mathematics), the arts and service learning challenges, will attempt to set the GUINNESS WORLD RECORDS title for "the largest gathering of people wearing duct tape" during the annual Global Finals 3M Duct Tape Costume Ball on Thursday, May 22.

"Each year the students look forward to showcasing their creative hand-made outfits at the 3M Duct Tape Costume Ball," said Dr. Chuck Cadle, Chief Executive Officer of Destination Imagination, Inc. "Last year, we had about 5,000 students participate in the Duct Tape Ball, and we anticipate even more this year as we set our sights on the World Record."

In order for participants to be included in the GUINNESS WORLD RECORDS® count, they must wear a minimum of two duct tape garments; a top (shirt, jacket) and/or a bottom (shorts, pants, skirts) as well as well as one other element such as a hat or shoe. Although the garments don't have to be made entirely of duct tape, only tape can be visible.

A GUINNESS WORLD RECORDS Adjudicator will be on-site to immediately verify and confirm whether the Costume Ball attendees set the record. Click here to check out some of the creative duct tape costumes from the 2013 3M Duct Tape Costume Ball.

In addition to the GUINNESS WORLD RECORDS attempt, Global Finals participants and attendees will be decorating a school bus with Scotch Duct Tape as part of the 3M Duct Tape Playground exhibit at Global Finals. At the end of the week, the 3M school bus will make a special delivery to the local Boys & Girls Club.

About Destination Imagination
Destination Imagination, Inc. is a 501(c)(3) cause-driven, volunteer-led non-profit organization that helps children discover their creative processes. The most popular education offering is the Challenge Program, where student teams solve open-ended Challenges and present their solutions at tournaments. Founded in 1982, Destination Imagination has impacted more than 1.5 million students. To learn more, please visit http://www.globalfinals.org.

About Guinness World Records
Guinness World Records (www.guinnessworldrecords.com) is the global authority on record-breaking achievements. First published in 1955, the annual Guinness World Records® book has become one of the biggest-selling copyright titles of all time, selling 120 million copies to date in 22 languages and in more than 100 countries. The internationally renowned brand is now also available across a number of platforms — GWR's global television shows are watched by 250 million viewers annually; digital media and online record-processing services attract more than 50 million visitors a year; and the live events team annually entertains and inspires 1.5 million people around the world. GWR receives more than 1,000 applications each week and has a specialized team of multi-language record managers and adjudicators who travel the globe to verify official record attempts. GWR also has a commercial division (Guinness World Records Corporate) that offers accessible record-breaking business solutions to other organizations and brands.

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SOURCE Destination Imagination