Detour Introduces Industry's First Three-Layer Protein Bar With New Detour Lower Sugar Neapolitan

Protein bar brand known for its candy bar taste scoops in on ice cream with new Neapolitan flavor launch

Growing interest in great tasting protein products with lower sugar drives product

Jan 15, 2013, 06:00 ET from Forward Foods, LLC

CARSON CITY, Nev., Jan. 15, 2013 /PRNewswire/ -- Nutrition bar company Forward Foods, LLC, the maker of the award-winning Detour® bar, today announced the addition of the Detour Lower Sugar Neapolitan bar to its existing line of whey protein bars.

The new Detour Lower Sugar bar is the first Neapolitan flavored product in the nutrition bar category and will be available in two sizes: an 80 gram bar with 30 grams of high quality protein, 340 calories and just six grams of sugar; and a 40 gram bar with 15 grams of high quality protein, 170 calories and only three grams of sugar. 

In addition to being the first Neapolitan protein bar on the market, the new Detour Lower Sugar bar is also the first tri-flavor bar to hit shelves. Detour's exclusive three-layer bar mimics the popular Neapolitan ice cream treat with a rich milk chocolate soft set layer sandwiched between a creamy vanilla nougat core and a sweet strawberry nougat core. 

The new bar joins Detour's Lower Sugar line of products, which combine high quality protein and a lower amount of sugar, making them suitable for snacking or meal replacement. The Detour Lower Sugar line of bars delivers the same great candy bar taste Detour is known for with just a fraction of the sugar found in other protein products. 

"Ten years ago, Detour revolutionized the protein bar category by giving consumers what they really wanted: outstanding protein nutrition combined with great candy bar taste.  Today, the new and totally unique Neapolitan bar promises to delight consumers all over again.  Through our exclusive new bar design, we deliver top notch nutrition – loads of whey protein, calcium, and modest sugar levels – with a rich, creamy flavor that tastes as great as it looks," said Patrick Muldoon, chief executive officer of Forward Foods.  "It's been fun sharing the new Neapolitan bar with consumers.  They bars are delicious and people cannot believe we've been able to bring the ice cream flavors they love – strawberry, chocolate and vanilla - together in a whey protein bar." 

Both the large and small Detour Lower Sugar bars are now available in four flavors: Neapolitan, Caramel Peanut, Chocolate Chip Caramel, and Peanut Butter Cream. The bars are available in health and fitness retailers, convenience stores, grocery stores, military bases, and online at www.detourbar.com.  Follow Detour Bars on Facebook at www.facebook.com/DetourBars.

About Forward Foods

Forward Foods, LLC manufactures and markets high protein energy bars and shakes under the Detour brand. Since the introduction of the original bar in October 2002, Detour has grown into a $60MM retail brand platform and is the leading high protein brand in health and fitness stores. Detour strives to help all athletes – from professional to recreational – achieve their nutritional and personal best. The company is proud to support a variety of athletes, including partnerships with U.S. Olympians, professional football players, the American Youth Soccer Organization and others through the company's "Team Detour" and "Detour For Good" programs. For more information on the complete line of great tasting, high protein Detour products, visit http://detourbar.com

SOURCE Forward Foods, LLC



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