Detour® Makes Clean Eating "Simple" With Launch Of New Gluten Free, Non-GMO Detour Simple™ Bar
New Detour Simple breaks the mold with clean ingredients, delicious candy bar taste
RENO, Nev., Feb. 11, 2015 /PRNewswire/ -- Protein products company Forward Foods, LLC, the maker of the award-winning Detour® bar, is making clean eating simple with the introduction of its new line of Detour Simple™ protein bars.
The new line of Detour Simple bars break the protein bar mold with clean ingredients and 20 grams of protein. Detour Simple bars are certified gluten free, non-GMO and contain zero artificial ingredients, but have the same, great candy bar taste Detour is known for.
"Eating well is a driver of better health, but we know that with today's active, on-the-go lifestyle, fueling your body with clean, healthy foods can be difficult," said Patrick Muldoon, CEO of Forward Foods, which owns Detour. "With Detour Simple, we took great care to choose the most contemporary, best ingredients, but with equal consideration we picked what to leave out. For Detour Simple that means no artificial sweeteners or artificial flavors, no sugar alcohols, no trans fats, and no genetically modified ingredients. We believe that if you put the best in, you get the best out."
Detour Simple bars come in three flavors: Caramel Peanut, Chocolate Chip Caramel, and Salted Caramel Cookie Dough.
"Clean ingredients deliver better nutrition and cleaner taste. It is really that simple," said Muldoon. "There is no other bar on the market like Detour Simple, with its combination of real ingredients in a delicious chocolate coating."
Detour Simple bars are available online now and will be available at select retailers beginning this month. For more information, visit www.detourbar.com/simple.
About Forward Foods
Forward Foods, LLC manufactures and markets high protein snack, energy bars and shakes under the Detour brand. Since the introduction of the original bar in October 2002, Detour has grown into a $60MM retail brand platform and is the leading high protein brand in health and fitness stores. Detour revolutionized the high protein bar category by being the first to utilize candy bar technology and formulation to create a truly "great tasting" high protein bar. The brand has now expanded to more mainstream channels including food grocery, drug store, mass merchant, club and convenience stores. For more information on the complete line of great tasting, high protein Detour products, visit http://detourbar.com
SOURCE Forward Foods, LLC
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