Detour® Plays Ball with Major League Baseball and Little League

CARSON CITY, Nev., June 6, 2013 /PRNewswire/ -- Batter up! Protein products company Forward Foods, LLC, the maker of the award-winning Detour^® bar, today announced the addition of Jon Jay of the St. Louis Cardinals and Adam Jones of the Baltimore Orioles to promote their protein shakes as part of "Team Detour". They also announced a partnership with Little League Baseball through Kids in the Game.  The company will help more than 300 boys and girls who may not have otherwise had the opportunity play Little League baseball this spring and summer through its "Detour for Good" program.

Detour strives to assist all athletes, from professional to recreational, achieve their nutritional and personal best. With great-tasting protein shakes and bars, Detour encourages people to make changes, large and small – to take positive "detours" – towards a healthy lifestyle.

"Having Adam and Jon join our professional athlete team is a home run, especially since we have taken the step to sponsor deserving young people in Little League Baseball this year," said Patrick Muldoon, Chief Executive Officer of Forward Foods, which owns Detour. "In Jon and Adam, we have two solid examples of where participating in sports, putting in the hard work and choosing a healthy lifestyle can take you far in life.  Our protein shakes support dedicated athletes and it is apart of the message we share with children like those we have sponsored in Little League."

One of Miami's favorite sons, Jay was a second-round Draft pick by the St. Louis Cardinals in 2006 and made his Major League debut on April 26, 2010.  A centerfielder, Jay is off to a great start this season as the Cardinals top all of Major League baseball with a current 38-20 record.

Another centerfielder, Jones was drafted by the Seattle Mariners in the first round of the 2003 Draft and was traded to the Baltimore Orioles in 2008. Drafted as a shortstop, Jones eventually moved his speed and athleticism to the outfield.  His career has flourished over the past five years with the Orioles and in 2012, Jones became the second-highest paid centerfielder in Major League Baseball, hit the 100^th homerun of his career, set a career-high 32 home runs in a single season, and was named the Most Valuable Oriole for the second year in a row.

Through its Detour for Good program, the company supports charities and non-profit organizations that help children and adults choose and follow the path to overall wellness.  Currently, Detour's largest commitment is enabling boys and girls to play sports through Kids in the Game. The company's Detour for Good efforts also include donating our products to military personnel overseas, fundraisers for health-related charities, and wellness events nationwide.  Since 2009, they have donated over 50,000 Detour bars to these causes.

Detour protein shakes, the favorite of both Jay and Jones, are available in health and fitness retailers, convenience stores, grocery stores, military bases, Club stores and online at www.detourbar.com.  Follow Detour on Facebook at www.facebook.com/DetourBars.

The deal with Forward Foods was orchestrated by CAA Sports, a division of Creative Artists Agency (CAA), on behalf of its clients Jay and Jones. 

About Forward Foods

Forward Foods, LLC manufactures and markets high protein snack, energy bars and shakes under the Detour brand. Since the introduction of the original bar in October 2002, Detour has grown into a $60MM retail brand platform and is the leading high protein brand in health and fitness stores. Detour revolutionized the high protein bar category by being the first to utilize candy bar technology and formulation to create a truly "great tasting" high protein bar. The brand has now expanded to more mainstream channels including food grocery, drug store, mass merchant, club and convenience stores. For more information on the complete line of great tasting, high protein Detour products, visit http://detourbar.com

SOURCE Forward Foods, LLC