Deutsch Family Wine & Spirits, Joseph Carr, [yellow tail] Donate $60,000 to American Red Cross for Hurricane Sandy Relief

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Nov 28, 2012, 08:40 ET

NEW YORK, Nov. 28, 2012 /PRNewswire/ -- Deutsch Family Wine & Spirits, in collaboration with [yellow tail] and Joseph Carr, will donate $60,000 to the American Red Cross to help residents impacted by Hurricane Sandy. www.redcross.org

"As a New York-based, family-run company that has been doing business here for 31 years, I am profoundly saddened watching our employees, customers, distributors and residents of the community face such hardship in the aftermath of Hurricane Sandy. We are making this donation to help those whose lives have been disrupted by this devastating event and many of our employees will be joining us in a volunteer effort as well," said Bill Deutsch, Chairman of Deutsch Family Wine & Spirits. www.deutschfamily.com

"I'm proud to partner with the American Red Cross following the ravages of this storm and the pain it has caused to the community that I've long called home. I'm from New York. I raised my family here, and so many that helped me build my wine brand over the years are suffering in the wake of this storm. I'm happy to be a small part of the rebuilding effort across the East Coast," said vintner Joseph Carr.

"Although [yellow tail] is produced on the other side of the world, the United States, and specifically, the eastern sea-board have been key to the success of the brand worldwide. I'm deeply saddened by the effects of Hurricane Sandy. As a brand we believe in the importance of supporting local communities, and as the people who buy and sell our wines are a part of the [yellow tail] family, we want to offer our support in this difficult time," said John Casella, proprietor of family-owned [yellow tail].

The two wine brands will support the American Red Cross and its relief efforts and proudly display the Red Cross logo on point-of-sale materials in-store. [yellow tail] has tagged the end of its holiday TV advertising spots with a mention of the Red Cross Sandy relief efforts.

www.josephcarrwine.com www.discoveryellowtail.com

Contact: Melanie Young. Email: [email protected] Mobile: 917.478.5899

About Deutsch Family Wine & Spirits: Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Deutsch Family Wine & Spirits' brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today, the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; this two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail ] Bubbles; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt; France: André Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Lionello Marchesi, Villa Pozzi, Enza Prosecco; New Zealand: The Crossings, Nine Walks; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramón Bilbao Vinos Y Vinedo, and Volteo; Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka (Poland), The Original MOONSHINE® and Adult Beverage Company (USA), VILLA MASSA® Limoncello (Italy) and LICOR 43® (Spain). www.deutschfamily.com