DevaCurl Reintroduces the Redesigned DevaFuser

Jan 06, 2014, 08:00 ET from DevaCurl

NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Hair care innovator, DevaCurl, is starting the year with an advanced redesign and launch of its bestselling DevaFuser. Created specifically for textured hair, the company's patented hair tool uses a unique 360º airflow to direct air at targeted waves and curls for enhanced definition, volume and lift. Unlike traditional hair diffusers, the DevaFuser uses a distinct, ergonomically engineered design to gently dry curls from the inside out.

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The improved DevaFuser is constructed using a durable, lightweight combination of plastic and fiberglass, and features a one-piece adapter that fits most commercially available hair dryers. The DevaFuser uses the air velocity from a hair dryer, allowing the ability to quickly dry hair without disturbing the curls' natural texture. When used in combination with DevaCurl curly hair care products, the result is more natural, defined, frizz-free styling. The DevaFuser is available at select professional salons and retailers throughout the U.S. and Canada (MSRP $44.95).

DevaFuser Drying + Styling Tips

  1. Prep curls with the Deva 3-Step. For wavy and s'wavy curl types, apply a volumizer at the scalp and roots before drying. For added volume at the crown, section and clip while hair is still damp. 
  2. Hold the DevaFuser at a 90-degree angle and allow air from the dryer to flow through one section of hair at a time.
  3. Finish with a spritz of ultrafine hairspray or shine enhancer, like the silicone-free DevaCurl Shine Spray.

The DevaCurl Difference
DevaCurl is the category leader for curly retail products and professional salon opportunities. Encouraging curly girls everywhere to express their natural beauty, the company is committed to delivering curly client needs and developing innovative products and services including the DevaCurl curl care collection; the innovative Deva Cut and Pintura highlighting technique to support a curly lifestyle.

DevaCurl products have received numerous awards and nominations including: Allure Best of Beauty Award, SELF 2013 Best of Beauty Award, 2013 InStyle Best Beauty Buys, and the 2013 Latina Beauty Award winner. DevaCurl products have been featured across multiple media channels including: MSNBC, the Today Show; The New York Times, Allure, InStyle, O the Oprah Magazine, Beauty Launchpad, Modern Salon and more.

Visit mydevacurl.com to find salon and retail locations across the United States and Canada. To learn more about the DevaCurl brand, curl types and styling tips, follow DevaCurl on Pinterest, Facebook and Twitter.

DevaCurl Company Information
The DevaCurl collection of curl care products originated with thousands of enthusiastic curly clients at the Devachan Salons in New York City, and now Los Angeles. The innovative curl care collection of sulfate, silicone and paraben-free conditioning cleansers, styling and finishing products address curly hair's specific needs using healthy oils and botanical extracts that cleanse, hydrate, define natural texture, and lock-in moisture. Learn more at mydevacurl.com

SOURCE DevaCurl