CHICAGO, Oct. 14, 2015 /PRNewswire/ -- Devbridge Group announced today the launch of the new Badger Meter website and content database, featuring a Product Information Management (PIM) system. The solution is powered by Devbridge Group's CMS, Better CMS. It is fully responsive, optimizes information management, and features a modern look and feel. The solution places Badger Meter at the forefront with a web presence exceeding their competitors and a system that streamlines processes for their administrators and clients.
With clients ranging from water utilities and municipalities to commercial and industrial customers, Badger Meter manufactures a wide range of products, such as residential water meters and advanced instrumentation for research institutions and aircraft. Badger Meter products are known for accuracy, durability and valuable measurement data. In Devbridge Group, Badger Meter found an ideal partner with expertise in helping leaders in manufacturing innovate through Responsive Web Design and advanced product information management.
"Working with the Devbridge team on our new website and integrated product content database has been a pleasure start to finish," said Badger Meter's Director of Customer Experience, Judson Luke. "From the initial sessions to determine our requirements, through the design and development process, this project has been managed efficiently and effectively. We presented Devbridge with a complex set of functional and technological challenges and the result is a platform that provides an exceptional experience for our web users."
The PIM system features new information architecture that supports a variety of pathways for finding products, giving Badger Meter's customers more effective filters and allowing them to navigate the vast product catalog through intuitive categorizing. With Better CMS' easy-to-use interface, Badger Meter's content managers can add additional data – such as new specs or new product lines – without any substantive development effort. Along with providing a central repository for global information, Devbridge also provided integration with a third party translation service – MotionPoint. This integration allows for automated language translation within the PIM.
Other features of the solution included extranet consolidation and site reorganization. Now, all of the content, both internal and external, is consolidated within Better CMS and accessible by the appropriate parties through tiered permissions inherited from Salesforce integration. In addition, the new Badger Meter website is a tool for lead capturing, as customers build lists of their favorite products and request pricing.
Devbridge provided engineering expertise and a user experience-driven web solution featuring Responsive Design. Devbridge Group uses an Agile development methodology – particularly Dual-track Scrum - that enables clients to stay connected to the development process as it happens. The full package of design, development and expertise, as well as experience with clients in the manufacturing industry, led Badger Meter to select Devbridge Group for its needs.
About Devbridge Group:
Devbridge Group accelerates product to market delivery through a signature metrics-driven process and dedicated Product Teams. From mobile to web applications, Devbridge Group crafts custom software driven by meticulous design aesthetic, user testing, and an agile process for vertical leaders in manufacturing, financial services, healthcare, and retail.
The company produces over 150,000 engineering hours annually, building custom cloud-based and mobile solutions for mid-market and enterprise clients like McDonalds, Grainger, and the Art Institute of Chicago.
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SOURCE Devbridge Group