• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
  • Contact

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

DEVCON, Local Media Association and AdHack.org Combine to Launch Largest Study of Ad Fraud Targeting Local Media Companies

DEVCON FREEDOM for MEDIA ad fraud detection platform to be made available free to local media publishers in effort to fight $19 billion industry-wide cyber-fraud threat

(PRNewsfoto/DEVCON)

News provided by

DEVCON

Oct 22, 2018, 08:01 ET

Share this article

Share this article


CHICAGO and ATLANTA, Oct. 22, 2018 /PRNewswire/ -- DEVCON, Local Media Association (LMA) and AdHack.org today announced plans to collaborate with local media publishers to create the largest ever study of ad fraud in the publishing industry. AdHack, a non-profit dedicated to raising awareness of the detrimental costs of ad fraud ($19 billion in 2018), will offer LMA's more than 2,800 members free access to Atlanta-based cybersecurity company DEVCON's FREEDOM for MEDIA ad fraud detection platform. By participating in the program, LMA members will use the DEVCON platform to immediately detect any incoming ad fraud activity while contributing the data discovered by the platform to the comprehensive study. The program will be officially announced to LMA members Oct. 24 in a joint webinar hosted by DEVCON.

"One of the biggest challenges in addressing the publishing industry's ad fraud problem is getting a real, holistic view of the criminal ad fraud activity that's actually taking place within ad networks," said LMA President, Nancy Lane. "Our concerted effort with DEVCON and AdHack ultimately serves to aggregate real-time data so that we can identify patterns in these fraudulent attacks and empower local media publishers to properly fight them. Ad fraud is one of our industry's most under-publicized threats and the time has come for us to take bold action in arming LMA members with the best resources to understand and combat this problem."

LMA members enroll in the DEVCON FREEDOM for MEDIA program at the LMA website, as well as through AdHack.org or FreedomforMedia.com. Publishers then install DEVCON's FREEDOM for MEDIA platform to detect fraudulent ads within up to three of their networks and provide real-time data about exploits, malware, cookie stuffing, latency and other issues affecting their sites. In addition to bespoke, publisher-specific reports of these instances of fraud, LMA members will have immediate insight into criminal activity targeting their ad networks, including the ability to white-list problematic ads while learning best practices for addressing the fraud and preventing its return. LMA members enrolled in the FREEDOM for MEDIA program will also receive anonymized comparisons to other publishers within their control group, as well as access to ongoing webinars and collaborations within their LMA peer groups.

AdHack has joined forces with DEVCON, the LMA and local media AdOps champion, OpsCo, to educate and inform news organizations of all sizes and mediums of the nature of the cybercrime targeting their ad networks. The joint study is the first of its kind in the news media industry, leveraging the experiences of more than 3,000 news entities across a variety of mediums. Publishers who opt into the study will gain first access to the resulting whitepaper which will document the daily number of flagged ads, types of ads flagged, reasons for flagging and underlying patterns in the flagged ads — all in an effort to bring awareness and understanding to an oft-overlooked element of the contemporary journalism landscape.

"In order to put up a strong defense against ad fraud and cybertheft, we need widespread understanding of the problem and widespread availability of the solutions to fight it," said Maggie Louie, CEO and Co-Founder of DEVCON. "By offering free access to our FREEDOM for MEDIA platform to the community of publishers within the LMA, we are able to better understand the ad fraud problem at a local level, while enabling these publishers to fight back against fraudulent ads in their network. We look forward to the results of the AdHack/LMA study and to working toward a greater collective understanding of our industry's ad fraud threat."

About The Local Media Association

The Local Media Association is a thriving and innovative association that serves more than 2,800 local media companies (newspapers, TV, radio, directories, digital news sites, and more), as well as research and development partners in the industry. LMA assists local media companies with business transformation and digital growth digital  via cutting-edge programs, conferences, experiential learning, webinars, research and training. LMA is intensely focused on helping local media companies discover new and sustainable business models. Learn more at http://localmedia.org.

About DEVCON

Founded in 2017 in Memphis, Tenn., DEVCON is a cybersecurity software company whose proprietary technology empowers publishers to maximize their advertising revenues by identifying and eliminating fraudulent ads within their networks. The product of some of the most influential newsrooms in America, the DEVCON team is a veteran mix of media executives, white hat hackers and IT pros firmly dedicated to the longevity and prosperity of journalism. DEVCON expanded its headquarters to Atlanta in 2018 after joining the 2018 Engage cohort and becoming an ATDC signature company. It is also a Techstars Barclay London 2018 alumni.  DEVCON's FREEDOM for MEDIA program offers publishers a free tool to identify ad fraud as it happens in their networks, while the company's premium platform enables tracking and blocking of Bad Ads. Beyond digital revenue protection for publishers, DEVCON brings powerful anti-money laundering software to the FinTech sector, having aided law enforcement in facilitating the first-ever criminal conviction for online ad theft.

About AdHack.org

AdHack.org is a nonpartisan nonprofit that illuminates the issue of ad fraud for publishers, brands and agencies, seeking solutions. A neutral body sitting in the juncture of publishers, agencies and networks, AdHack seeks to educate, convene and build awareness of cybertheft within the publishing industry in order to protect quality journalism and its publishers. Toward this end, AdHack collects and shares the data it collects on ad fraud with academia to build better protections in journalism's future.

SOURCE DEVCON

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2023 Cision US Inc.