Develop Great 'Family Chemistry' at BASF's Kids Lab

JERSEY CITY and FLORHAM PARK, N.J., Jan. 20 /PRNewswire/ -- If your family likes to learn together and is curious about what causes "stuff" to be, well, stuff, sign up for BASF's Kids Lab, which has kicked off at Liberty Science Center in Jersey City, New Jersey.

Designed for families with children ages 6-12, BASF's Kids Lab offers a fun way to explore aspects of chemistry with educator-led, hands-on experiments. At the packed kickoff sessions in December during Liberty Science Center's Twelve Days of Science, guests enjoyed a color chromatography activity, seeing how colors are made of many different hues and separating them into bands of colors on paper.  

The Kids Lab program runs on Saturdays from Jan. 23 – Feb. 13 and from March 27 – June 12. The cost is just $5 per person per session and families can even take many of their creations home.  Children also receive a lab apron, a certificate of participation and other takeaway items. It's the perfect winter weekend activity when there's less to do outdoors.

"BASF's Kids Lab program was created to get the next generations excited about chemistry through safe and engaging experiments," said Robin Rotenberg, Vice President and Chief Communications Officer at BASF. "Through our collaboration with Liberty Science Center, BASF hopes that children, along with their families, will gain a better appreciation and interest for the dynamic world of science, while at the same time having fun together."

Information and Reservations:

Each session is $5 per person and is limited to 25 individuals.  For reservations or information, call 201-253-1310 or visit the Liberty Science Center Box Office.

Come enjoy learning about new concepts and ideas related to chemistry!

For a press photo, please click here: http://www.basf.us/pressphotos/1-20-10_BASFKidsLab.jpg

Suggested caption:

Pictured are children seeing how colors separate during a color chromatography experiment, just one of the activities that were conducted during the kickoff session of BASF's Kids Lab at Liberty Science Center.

About Liberty Science Center

Dedicated to providing transformative experiences that connect schools and society with science and technology, Liberty Science Center is the New Jersey-New York City region's largest education resource. Motivated by an innovative philosophy and enabled by a $109 million expansion and renewal, Liberty Science Center is bringing the excitement of science to students, educators, families and adults in engaging new ways and establishing a progressive benchmark for the science center field. Visit www.lsc.org or call 201-200-1000 to learn more about Liberty Science Center, located in Liberty State Park, Jersey City, NJ.

BASF – The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than EUR 62 billion in 2008 and had approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

*Schedule and topics subject to change.

SOURCE BASF Corporation