Devialet Brings State-Of-The-Art Sound To Barneys New York
Revolutionary French audio company completes the retailer's multi-sensory shopping experience with the best sound in the world
Oct 30, 2017, 08:59 ET
NEW YORK, Oct. 30, 2017 /PRNewswire/ -- Devialet, the revolutionary French technology company, today announced the opening of its newest outpost at Barneys New York, the luxury specialty retailer's flagship on Madison Avenue. Fresh off the heels of store openings at Grand Central Terminal and Columbus Circle, Devialet continues to build its U.S. presence with a fourth location in yet another New York City icon. Devialet Barneys New York will be located on the first floor Mezzanine in the Men's store. The installation officially opens on Monday, October 30.
Barneys New York offers an unparalleled luxury retail experience with its discerning edit from the world's most desired designers and brands. With Devialet, Barneys New York shoppers can now have a complete multi-sensory retail experience – stimulating taste with Freds Restaurant and Genes Cafe; sight and touch with a vast array of luxury designer merchandise and stunning window displays; smell in the famed Fragrance department; and now sound – with the revolutionary technology of Phantom.
"Barneys New York has converged fashion and tech to create an unrivaled retail experience, while also championing emerging designers," said Quentin Sannié Co-founder and Chief Executive Officer, Devialet. "We are proud to bring Devialet to Barneys New York, which has been transforming what people wear, just as we're revolutionizing what people hear."
"Barneys New York has always been known for experimenting with the latest technologies, and Devialet is no exception," said Daniella Vitale, CEO & President, Barneys New York. "We're excited for our customers to experience the very best in audio technology at the new installation in our Madison Avenue flagship."
Devialet has pioneered state-of-the-art audio technology through continuous, drastic and revolutionary inventions in audio engineering. The company designs, engineers and assembles all of its products in France, using proprietary technology protected by more than 100 patents. The company made its U.S. introduction in 2016 with the opening of its SoHo Flagship, and its brick and mortar footprint extends across the globe to stores in Paris, London, Singapore, Taiwan and Hong Kong.
As the true sound of Barneys New York, Devialet will be creating unique aural experiences throughout several other floors, including the Barneys New York Penthouse. The 350-square foot installation will feature:
- Phantom, a wireless speaker that offers unparalleled acoustical performance, eliminating distortion, saturation and background noise.
- An Immersive Room, a space specifically engineered to maximize powerful, distinctive and clear sound as delivered by Phantom.
- Accessories, such as high-fusion stands and mounts, carrying cases, remotes and syncing devices.
About Devialet
Founded in 2007, DEVIALET is a leading tech start-up and the most award-winning company in the history of audio. Widely acclaimed by industry experts and international press and protected by more than 100 patents, Devialet's revolutionary Expert Pro amplifier and Phantom wireless speaker now retail at the world's most exclusive outlets, including Colette, Harrods, Kadewe, Lane Crawford and Apple Stores in addition to Devialet's own international retail network. International investors include Ginko Ventures, Foxconn, Groupe Renault, Sharp Corporation, Andy Rubin's Playground Global and Jay Z's Roc Nation.
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 16 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
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SOURCE Devialet