DeviantArt Establishes the Protect Protocol, a Groundbreaking Communication Standard for Web3

The Protect Protocol is an open, cross-chain standard for decentralized communication of trust-related concerns around NFTs

LOS ANGELES, June 21, 2022 /PRNewswire/ -- DeviantArt, the world's largest online art gallery and community dedicated to creators and art collectors, today announced the Protect Protocol - an extension of DeviantArt Protect's service for safeguarding creators' work against art theft in Web3. The Protocol aims to usher in a new layer of trust and authentication around non-fungible tokens for creators and buyers.

In August 2021, DeviantArt launched DeviantArt Protect, which safeguards artists from art theft in Web3. It has indexed over 400M NFTs from across 9 blockchains, and communicated over 329,000 NFT infringement claims. The Protect Protocol is an extension of DeviantArt Protect, designed to be an open, cross-chain standard for decentralized communication of trust-related concerns around NFTs. As a permissionless standard, the Protect Protocol will allow all participants in the Web3 NFT ecosystem to share information about NFT issues, such as art infringements, market manipulations, rigged wallets and malicious smart contracts.

The Protect Protocol moves beyond legacy Web2 standards and systems for ensuring verification and trust online, like KYC (Know Your Customer) for Web2 marketplaces and DMCA (Digital Millennium Copyright Act) for digital rights management. In the context of the decentralized web, these mechanisms are often not enough due to the anonymity of user wallets and the permanence of minting tokens to blockchain, leaving creators and consumers vulnerable to bad players, fraud and theft in Web3.

The Protect Protocol introduces a new layer of checks and balances for Web3, allowing players and platforms to communicate claims about particular NFT contracts with one another. For example, participants can share claims regarding NFT infringements, washtrading or rugpulls, as well as claims regarding verification of NFT creators and smart contracts. Each claim can be responded to via the Protect Protocol by other players in the space, acknowledging or refuting those claims. This enables the Web3 ecosystem to share their knowledge about legitimate or malicious NFTs, creating a safer and more trusted web for all.

"At DeviantArt, we've seen our users suffer at the hands of bad actors in Web3 through art infringement and theft, instead of enjoying the promise and opportunity that Web3 holds for creators," said Moti Levy, CEO of DeviantArt. "Artists are doubly punished, first through the theft of their work, and then again by having to file endless DMCA reports to multiple NFT marketplaces. A decentralized web does not mean a defenseless web. The onus of dealing with bad players and thieves should not be put on creators alone - the creator platforms and ecosystem have a responsibility to make Web3 safe and secure. That is why we are establishing the Protect Protocol. Critical information about NFT trust issues should be open and available to all."

To streamline integration for marketplaces and other DApp developers, DeviantArt is also developing a public HTTP API to expose Protect Protocol functionality. The Protect Protocol website publishes all the NFT claims and responses communicated via the protocol and provides open access to all the claims' data which can be downloaded. The website also provides API documentation for the Protect Protocol. 

To learn more about the Protect Protocol visit https://www.protectprotocol.io/.  
To learn more about DeviantArt Protect visit https://www.deviantartprotect.com/.

DeviantArt was created to entertain, inspire, and empower the artist and art lover in all of us. Founded in August 2000, DeviantArt is home to over 70 million registered members worldwide, and hosting over 500 million pieces of art on the platform. Our end to end platform for both creators and art collectors is used to publish, promote, discover and acquire art works and other members within a peer community. As the largest aggregator of creative talent on the Internet, fueled by tens of thousands of daily submissions and reaching over 100 million monthly unique visitors, DeviantArt is one of the world's largest websites enabling participation in the arts at a scale never imagined in the traditional art world.

Contact: [email protected]

SOURCE DeviantArt