NEW YORK, April 11, 2014 /PRNewswire/ -- Devin Reiter is joining McCann Erickson New York as an Executive Account Director from Crispin, Porter & Bogusky where he has been a Group Account Director. At McCann, effective immediately, Reiter will oversee a range of clients, including the agency's USPS business.
Reiter is returning to McCann after nearly four years at CP+B in Boulder. "Devin has an outstanding track record of delivering great work for complex client businesses, including while at McCann," said Chris Macdonald, President of the agency. "He was always one of the stars of the agency, and we are very happy to welcome him home."
"This is a great time to be returning to McCann," said Reiter. "There is a contagious feeling of energy and momentum, both within the New York agency and around the McCann network."
At CP+B, Reiter's responsibilities included Microsoft, American Express and new business development. For Microsoft, he led launches for Windows Phone, Windows, as well as brand and social initiatives for Bing. For American Express, he was key to initiatives on OpenForum.com and the high visibility 'Small Business Saturday' program.
Earlier at McCann, which he joined in 2004, responsibilities included the Verizon FiOS and Verizon Wireless businesses, managing an integrated team for the latter comprised of 12 McCann Worldgroup agencies.
He started his advertising career fifteen years ago in the account management areas of Hill Holliday and AKA Advertising. In addition to technology, finance and telecommunications, Reiter's category experience has included restaurant and sports brands.
McCann Erickson New York is the flagship agency of McCann Erickson Worldwide, the largest global advertising agency network and a unit of McCann Worldgroup, a leading global marketing company comprising in addition to McCann, MRM//McCann (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
SOURCE McCann Worldgroup