NEW YORK, March 14, 2011 /PRNewswire/ -- New York advertising agency DeVito/Verdi took home a total of thirteen honors at last week's Racie Awards, the Retail Advertising and Marketing Association's annual award show that recognizes the best retail ads, commercials, digital work and other retail-marketing efforts.
Receiving more awards than any other Agency, DeVito/Verdi competed against marketing-communications from JCPenney, Macys, Sears, Kmart and many other major players.
The Agency swept the radio and magazine categories on behalf of Legal Sea Foods, walking away with silver and bronze honors for its punchy radio spots "Boss" and "Nursing Home." For print magazine executions, "Wine", which read —"Wine Gets Better with Age. Fish Not So Much"— received gold; meanwhile, "Reservation" and "Main Course" took silver and bronze, respectively.
Legal Sea Foods also picked up several other accolades including two silvers and a bronze for its outdoor work, as well as a bronze in the single broadcast media campaign category for its humorous spot entitled, "Man/Bear/Bird."
Honors for the optical retailer For Eyes also had the Agency seeing gold. The cheeky television commercial "Librarian" took top honors as a short single broadcast spot; a bronze award was also received in the same category for "Wife." Additionally, the 15-second commercial entitled "Miracle" took bronze for its achievements as a single broadcast media campaign.
"This year saw an impressive display of creativity across a variety of retail categories," said Ellis Verdi, president of DeVito/Verdi, "and our continued success at the Racie Awards remains a testament to our creative strengths in retail advertising."
Elsewhere, an agency-created daily print-wrap for the popular New York drugstore, Duane Reade, won bronze in the newspaper category.
The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association with more than 1,500 retail, marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas. RAMA sponsors the annual Retail Advertising Conference, the largest single gathering of retail advertising and marketing professionals in the industry. It also produces the Racie Awards Competition to honor the best retail ads based on creativity, strategy and results.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi, which has been voted "Best Agency" six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 15 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as The National Association of Broadcasters, Four Eyes, Duane Reade/Walgreens, Meijer, Sony, Canon, BMW, Circuit City, Daffy's, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, SteinMart, Reebok, Massachusetts General Hospital, Hotwire.com, Office Depot, Legal Sea Foods, Mount Sinai Medical Center, North Shore/LIJ Hospital, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports Authority and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.