DeVito/Verdi Spreads the Wealth With Impressive Showing at Healthcare Advertising Awards Show

NEW YORK, June 16, 2011 /PRNewswire/ -- Recognized for its powerful ads across virtually all media, New York advertising agency DeVito/Verdi received a total of 16 creative awards for three different healthcare clients at the annual Aster Awards, which honors excellence in medical marketing.

The independent, New York-based agency was honored with five gold, five silver and six bronze awards by the judges at the 2011 Aster Awards, which announced the winners this week.  DeVito/Verdi's awards were won across a number of categories, including Newspaper, Radio, Television, Outdoor Transit, and Magazine advertising.  In total, the agency won awards for seven overall campaigns and nine individual ads.

The agency was honored for its work on behalf of its impressive roster of hospital and healthcare clients: Mount Sinai Medical Center (New York), North Shore/LIJ (Long Island), and Abington Memorial Hospital (Philadelphia).

Despite being one of Madison Avenue's most creative advertising agencies over the past 20 years for its work on consumer, retail and media brands, DeVito/Verdi has quickly become one of the most critically acclaimed agencies servicing health care clients.

"Healthcare advertising demands an emotional and powerful message that is quite different from what's needed for any other client," said Ellis Verdi, president of DeVito/Verdi.  "That's why you see such compelling work for hospitals and healthcare systems; and it's why we are so honored to have our work shine at this competition."

The Aster Awards is an elite competition recognizing the nation's most talented healthcare professionals for outstanding excellence in advertising, as judged by a panel of design and healthcare marketing professionals.  The results of this year's show will be published in an upcoming issue of "Marketing Healthcare Today."

At this year's Aster Awards, the agency won Gold in the following categories: Newspaper Advertising Series (Abington), Radio Series (Abington), Outdoor Transit – Single Ad (North Shore/LIJ), Radio – Single Ad (North Shore/LIJ) and Radio Series (North Shore/LIJ).

The winning ads can be viewed at www.devitoverdi.com.

About DeVito/Verdi

DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.  Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.

DeVito/Verdi, which has been voted "Best Agency" six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 20 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as The National Association of Broadcasters, Sony, Canon, Kohl's, BMW, Daffy's, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, Mount Sinai Medical Center, Duane Reade Drug Stores, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Legal Sea Foods, Massachusetts General Hospital, Appleton Rums, Pepsi/SOBE, Corazon Tequila, North Shore/Long Island Jewish Health System, Empire Kosher Chicken, Acura, CarMax, Sports Authority, For Eyes Optical and others.  For more information on DeVito/Verdi, visit www.devitoverdi.com.

SOURCE DeVito/Verdi