DeVito/Verdi Steps Into Aerosoles
New York Agency Awarded Advertising Account For Footwear Company
29 Jul, 2014, 12:40 ET
NEW YORK, July 29, 2014 /PRNewswire/ -- New York advertising agency DeVito/Verdi has more spring in its step today following the news that it has been awarded the advertising duties for Aerosoles, a leading footwear retailer and manufacturer. The announcement was made by Aerosoles, which was recently acquired by the Boston-based private equity firm Palladin Consumer Retail Partners.
The independent advertising agency will help create a brand positioning for the company and be responsible for all advertising, in-store and online branding.
The company conducted its advertising review among a number of agencies. DeVito/Verdi was selected because of its strategic retail communications capabilities and its history of creating award-winning advertising, according to PCRP.
"We're excited to create a brand voice for Aerosoles that conveys the unique position the brand possesses – delivering comfort in stylish footwear – for women today," said Theresa Renaud, head of account management at DeVito/Verdi
Founded in 1987, Aerosoles has long been a popular choice for women seeking style and comfort in a shoe. Aerosoles is known for its high-quality, comfortable and trend-right footwear at affordable prices. Much of its appeal rests with the technology and innovation incorporated into its shoes to deliver a higher degree of comfort.
Aerosoles is the leading footwear innovator featuring exclusive comfort technologies that offer women a wide range of stylish shoes, boots and sandals for all occasions. AEROSOLES are sold in 30 different countries, 4,000 doors globally and, in the United States, in major retailers, online at aerosoles.com and 122 retail and outlet locations. AEROSOLES brands include AEROSOLES, A2, AEROLOGY and What's What.
Palladin Consumer Retail Partners, is a private equity firm with extensive experience investing in and building leading retail and consumer brands. Founded in 1998, the firm prides itself on working closely with management teams to create value through strategic and operational initiatives. Its principals have previously held CEO and other senior executive roles at several wholesale, retail, and related companies including Arnotts (Ireland), Gordon Brothers, Nine West, Jones, Holt Renfrew, Escada, QVC Networks and Bloomingdale's. Palladin is investing out of its current fund, which was closed in April 2012. Current and former investments include InMotion Entertainment, Nic + Zoe, J. McLaughlin, KT Tape, Things Remembered, Restoration Hardware, Spencer Gifts, Andrew Marc, and Party America.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies. DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence.
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