Dex One Renews Focus on Helping Local Businesses Thrive - With a Little Help From SALT

SAN FRANCISCO, Feb. 9 /PRNewswire/ -- SALT Branding, an integrated brand consultancy, today announced it played a pivotal role in last week's successful launch of Dex One Corporation – a leading local marketing services company.  

For the past several months, SALT worked with Dex One (formerly R.H. Donnelley) to develop a comprehensive brand strategy designed to showcase Dex One as the one-stop shop for local businesses looking to reach, win and keep ready-to-buy customers.

SALT created a complete branding solution that included brand strategy, architecture, naming, identity design, web site design and launch communications. The strategy aligned the company's corporate name with that of its go-to-market brand, "Dex," and helped unify the company under a single corporate umbrella.

"SALT worked closely with Dex One to analyze the complexities of our business, identify the opportunities in front of us, and then put together a strong strategic and tactical re-branding plan," said Maggie Le Beau, Senior Vice President and Chief Marketing Officer of Dex One Corporation. "With their fresh perspective and creative thinking, SALT helped us highlight our key business differentiators – through branding."

"The launch of Dex One was a great opportunity to renew the organization's focus on their customers – and as importantly reenergize their employees' passion for the company," said Paul Parkin, Co-Founder of SALT Branding. "Given the post-recession environment, it is a great time to reestablish this 124-year-old company as a future focused organization."

The new Dex One Corporation builds upon its legacy of delivering media products and marketing services that help local businesses get found and selected by active shoppers, regardless of where those consumers may be searching.  Dex One's suite of products includes online and mobile search solutions, print yellow pages directories, voice-search platforms and pay-per-click networks.

More information about Dex One is available at www.DexOne.com

About SALT Branding

Founded in 2001, SALT is an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives. Headquartered in San Francisco, California, SALT is comprised of a senior team of creative strategists and strategic creatives that combine left-brain logic with right-brain creativity to create, manage and grow leading brands that drive business results. SALT provides six core services—brand strategy, naming, design, communications, interactive and culture — for clients that include AT&T, Coca-Cola, Disney, Johnson & Johnson and Microsoft. SALT publishes the industry leading Trends In Branding review at www.trendsinbranding.com

For more information, please visit www.saltbranding.com.

SOURCE SALT Branding