DI Graphics Announces New Service Division Designed to Streamline Brand Implementation Process

Denver company develops advanced brand conversion technology

Aug 07, 2013, 10:00 ET from DI Graphics

DENVER, Aug. 7, 2013 /PRNewswire/ -- DI Graphics, a Denver-based printing company, has announced the introduction of Implementix, a new service division created to facilitate a company's rebranding effort. Whether it's a large scale merger or acquisition or simply a brand launch or tagline change, Implementix features an "ix Suite" of tools, including a project management software that streamlines the execution of the brand conversion across a large spectrum of activities and brand assets. 

With the launch of Implementix, DI Graphics evolves from a traditional printing vendor to an industry leader in brand conversion. Engineered to improve the execution and control, the proprietary project management software automates the entire brand conversion process, including pre-planning, progress management and review, instant updates and real time information regarding branded assets.

During a company's rebrand effort, keeping track of budgets and meeting deadlines generally presents a logistical challenge without adequate expertise and manpower. Implementix overcomes the intricacies involved by following a four-stage method of Assessment, Value Engineering, Conversion and Automation. The process allows for seamless coordination and efficient execution of a company's brand transformation.

"We house all of the pieces in the brand conversion mix, providing updates on-demand so that our clients can focus on their businesses," said Scott McLean, CEO of DI Graphics. "A rebrand is a complex and exciting time, and it is important that you do not lose your momentum."

Denver-based DI Graphics is a leading nationwide provider of vehicle wraps, environmental wraps and event-marketing graphics throughout hospitality, telecom and cable/satellite, healthcare, financial services, food and beverage and energy industries. With the ability to wrap many different surfaces, companies can turn unused branding assets into promotional opportunities that target specific audiences: vehicles, equipment, windows & buildings, floor signs and more. Founded in 1930, DI Graphics has delivered timely, high-quality solutions for more than 25 rebranding projects involving more than 200,000 vehicles for companies. For more information visit digraphics.com.

SOURCE DI Graphics