DIA Equity Partners Celebrates Success of Bricks & Clicks, Authored by Managing Partners Clifford Hudson and Craig Miller

Industry-Defining Book Published by Forbes Books on Restaurant Growth Strategy Achieves Critical Acclaim and Commercial Success

OKLAHOMA CITY, Okla., Aug. 13, 2025 /PRNewswire/ -- DIA Equity Partners LLC ("DIA"), a private equity firm known for its uniquely innovative, partnership-driven approach to scaling consumer-facing brands, is proud to announce the resounding success of Bricks & Clicks, co-authored by managing partners Clifford Hudson and Craig Miller. The book has quickly become an essential must-read for anyone looking to unlock transformational growth with digital, data, and artificial intelligence (AI), garnering exceptional reviews and impressive sales figures.

Within the first month, Bricks & Clicks received 43 out of 54 five-star ratings, underscoring its warm reception among readers and industry insiders alike. The book earned Best Seller status on Amazon in 16 distinct categories. It climbed to #1 New Release in seven categories and #1 Best Seller in five categories, including Strategy and Competition, Strategic Management, and Business Technology and Innovation, demonstrating sustained interest and widespread impact. Hudson and Miller will also be launching a podcast series where they discuss the themes and takeaways covered in Bricks & Clicks.

Readers have described Bricks & Clicks as an essential playbook for brand building in the 21^st century, reflecting the book's unique voice and value as actionable, empowering, profound, practical, clear, riveting, impactful, authentic, insightful, inspiring, compelling, revealing, fresh, and a standout. One Goodreads reviewer stated in her final verdict, "Hudson and Miller deliver a masterclass in digital transformation, balancing storytelling with strategic wisdom."

"Writing this book was an opportunity to distill the lessons we've learned through hands-on leadership and partnership," said Miller. "Our aim is to empower founders and operators with the 21^st century mindset and tools to thrive in today's complex market, combining innovation with operational excellence."

Bricks & Clicks chronicles how Clifford Hudson and Craig Miller modernized Sonic Corp. by combining Hudson's forward-thinking leadership with Miller's expertise in emerging technologies and business transformation. Together, they guided Sonic's evolution into a customer-first, tech-driven brand – redefining what it means to connect with guests in the 21st century. The book also showcases the leadership principles that now inform their approach at DIA: instead of following the traditional private equity model of acquiring and dismantling brands, Hudson and Miller are committed to fostering genuine partnerships that help achieve sustainable, strategic growth during periods of uncertainty and ever-changing market conditions.

"At DIA, our philosophy is grounded in stewardship and partnership – lessons that proved invaluable during our journey modernizing Sonic," said Hudson. "Bricks & Clicks is more than a behind-the-scenes story; it's a roadmap for consumer-facing brands to thrive by embracing innovation, technology, and data to unlock transformational growth, while partnering with people who offer deep industry experience – not just capital. We believe lasting growth comes from empowering operators and building brands together for the long term."

DIA remains committed to investing in and partnering with consumer-facing brands that aspire to grow authentically and sustainably. The firm's approach leverages rigorous hands-on operational support combined with financial acumen to accelerate brand expansion without compromising the soul or quality of the business.

Learn more about Bricks & Clicks by visiting bricksandclicks.com.

About DIA Equity Partners LLC

DIA Equity Partners LLC is a Delaware-based investment firm focused on building and scaling innovative dining concepts. Its partners bring decades of experience in restaurant operations, franchising, and growth strategies.

SOURCE DIA Equity Partners