CHICAGO, Jan. 10, 2017 /PRNewswire/ -- DialogTech, the leader in call attribution, today announced they will host a 2017 workshop series titled 'Solving the Omni-Channel Customer Journey Challenge.' The workshop will take place in cities across the United States and will bring together marketing experts across industries to discuss the challenges that omni-channel attribution poses and strategies to successfully solve it.
"Consumers today use multiple devices and channels to engage with businesses, making omni-channel attribution one of the biggest marketing challenges of 2017," said Susan Bryant, CMO of DialogTech. "To solve it and provide the online and offline experiences that convert consumers to customers, marketers today need a single, holistic view of the customer journey. Marketers will leave this workshop with a better understanding of omni-channel attribution strategies and feel confident in their abilities to better attribute and optimize their campaigns."
Experts from DialogTech as well as companies like LiveRamp, Adobe, iCrossing, Rise Interactive and others will provide marketers with proven techniques and strategies the world's leading brands and agencies use for omni-channel attribution and optimization.
Topics covered in the workshop series include:
- How to connect online marketing to offline conversions and revenue
- Best practices for reporting true marketing ROI
- Tips and tricks from top marketing experts on how to optimize in an omni-channel world
The workshop series is currently open for registration, to find a city or register please visit: https://www.dialogtech.com/events/workshop-series-omni
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/dialogtech-launches-workshop-series-helping-marketers-solve-omni-channel-attribution-300388627.html