Diamond Candles Introduces New RINGREVEAL™ Experience
Features Consumers' Reactions in Real-Time After Winning High Value Rings
DURHAM, N.C., Nov. 3, 2014 /PRNewswire/ -- Diamond Candles, the creator of the RINGCANDLE™, is continuing on its mission to make home fragrance fun with the announcement of its new RINGREVEAL™ experience. Ring Reveal gives customers a fun and engaging new way to reveal a ring worth up to $100, $1000, or $5000, starting with the surprise inside each Ring Candle.
As you burn down a Ring Candle, customers will discover a $10 ring and a code that gives them the chance to win another ring worth $100, $1000, or $5000! The Ring Reveal code directs customers to www.diamondcandles.com/reveal where they can enter it into the Ring Reveal experience to see if they've won a high value ring.
Once entered, customers "spin" a virtual wheel which activates the video camera on their computer or mobile device, giving them the opportunity to record and capture their immediate reaction upon learning their code's worth. Reactions can later be shared on social media platforms, including Facebook, for friends to enjoy.
"Ever since we introduced the Ring Candle, we've been inspired by the millions of "Ring Reveals" that our customers have shared with us on social media, " says Co-founder and CEO of Diamond Candles, Justin Winter. "Customers experience our brand and our candles in a very different way than traditional candles, and we wanted to create an experience that reflected that."
Those who win high-value rings have the opportunity to select their style and size from Diamond Candles' curated ring boutique. Every one in 100 customers win a $100 ring, one in 1000 win a $1000 ring, and one in 5000 win a $5000 ring.
"With the new Ring Reveal, we're excited for our customers, both new and existing, to see the candid reactions of themselves and other winners," says Winter. "In many ways, Ring Reveal is just the beginning as we continue to change how people discover, enjoy, and use home fragrance."
Diamond Candles has over 50 scents in their fresh, fruity, floral and exotic collections. All are available at DiamondCandles.com for $24.95/21 oz. Start your Ring Reveal today! Watch Ring Reveal Reactions at diamondcandles.com/reveal/reactions.
ABOUT DIAMOND CANDLES
Diamond Candles is on a mission to make home fragrance fun. We combine deliciously fragrant candles with a fun and exciting Ring Reveal experience. Our premium 100% soy candles are handmade in Durham, NC. Fresh, fruity, floral and exotic scents are added all year long. Enjoy your own Ring Reveal experience with a Ring Candle today. Visit www.diamondcandles.com for more information andwww.diamondcandles.com/reveal/reactions to see Ring Reveal reactions for yourself.
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SOURCE Diamond Candles
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