ORLANDO, Fla., Dec. 1, 2020 /PRNewswire/ -- Diamond Resorts®, a global leader in the hospitality, vacation ownership and entertainment industries, announces new limited-edition items in @TheVacationDR Line to benefit COVID-19 relief. The athleisure gear, including hats, zip-ups and T-shirts, is being released just in time for the holiday shopping season, leading up to the 2021 Diamond Resorts Tournament of Champions. The tournament, which brings together some of the biggest names in sports and entertainment to compete alongside LPGA champions, has raised more than $3.7 million for charitable causes in past years through the silent and live auctions held during the week.
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Currently, all net proceeds from the @TheVacationDR Line go to the Diamond Resorts International Foundation, a recognized 501(c)(3) organization that benefits underprivileged communities, military veterans and those in need. After debuting in January 2020 and selling out during the tournament week, net proceeds from @TheVacationDR Line went to critical use and assisted more than 160 families impacted by the COVID-19 pandemic, providing groceries, medical care and safe housing.
Exclusive items from @TheVacationDR Line feature a distinctive skull and golf tee MF logo, designed to represent Diamond Resorts CEO and Tournament of Champions founder Mike Flaskey.
"Giving back to the community is a key part of everything we do at Diamond Resorts," Flaskey said. "We started @TheVacationDR Line as just another way to do good, but had no idea the impact it would have. Just months after the line launched, the pandemic hit, and our whole world changed. We were able to use the net proceeds to support families who were devastated by the pandemic. We're proud to do our small part to help our community recover and urge everyone to shop with a purpose this holiday season and help make this year's line an even bigger success."
The entire collection is now available in time for the holiday giving season. Currently 100% of the net proceeds from the @TheVacationDR Line go directly to the Diamond Resorts International Foundation. Grab gifts for the golf fan in your life and purchase with a purpose at DiamondGolfStore.com.
About Diamond Resorts®
Diamond Resorts offers destinations, events and experiences to help members make a habit of breaking from the routine. From unforgettable getaways to exclusive concert series to VIP receptions and dinners, members turn to Diamond to recharge, reconnect and remind each other what matters most. Our focus on quality resorts, customer service and flexibility means members can return to a favorite resort, book a cruise to explore new countries or attend a once-in-a-lifetime event with the same level of confidence and anticipation. With access to a world of entertainment and activities, a Diamond membership ensures that people are always looking forward to vacation.
To learn more about Diamond Resorts, visit DiamondResorts.com or follow @DiamondResorts on Twitter, Facebook and Instagram. To learn more about the tournament and get a behind-the-scenes look, visit DiamondLPGA.com and follow @TheVacationDR on Twitter and Instagram. Join the social conversation with #DiamondLPGA.
SOURCE Diamond Resorts