NEW YORK, Jan. 30, 2013 /PRNewswire/ -- Global public relations leader Porter Novelli announced that Diana Valencia has joined the company as senior vice president, multicultural marketing. In leading this practice, Valencia will oversee client programming designed to reach all demographic segments under the multicultural umbrella.
"Diana's career-long focus on multicultural markets, coupled with her extensive experience in mobile and digital, will be of tremendous value for clients as they create and nurture relationships with these extremely brand-loyal audiences," said "Darlan Monterisi, executive vice president, managing director of Porter Novelli's New York office, to whom Valencia will report. "Diana brings to Porter Novelli impressive expertise, a strong track record of driving growth and a collaborative work style. We are excited about where she will take our multicultural practice in the future."
Valencia has worked in both corporate and agency roles over the course of her career. She spent nearly five years with Univision Interactive Media in New York, most recently as senior director, mobile sales development, leading strategic operations for the discipline. Before that she was director, mobile content & services for Univision – working out of Los Angeles and New York – leading a team of wireless project managers and third-party vendors to increase sales and implement mobile marketing sales plans and programs.
Prior to that Valencia spent just over three years with Verizon Wireless, as multicultural marketing/segmentation manager, charged with expanding wireless market share, increasing revenue and reducing turnover. Before this role she was an advertising consultant for Verizon Wireless, focusing on both Hispanic and general market. Valencia also has held positions dedicated to the Hispanic and African-American sector with The Vidal Partnership; The Bravo Group, Young & Rubicam's Hispanic marketing agency; and DDB Worldwide.
"I am absolutely delighted to join Porter Novelli, a company whose commitment to and deep understanding of the multicultural market is truly inspiring," said Valencia. "I'm excited to work with a team of award-winning professionals with a palpable passion for driving business success greater than their clients expect."
Valencia earned both a B.A. and an MBA in marketing from Fairleigh Dickinson University.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972. In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Porter Novelli