Diaper Dude Has Grown and Has a New Umbrella Brand Name: It's True Dude and We're on a Mission for Change, One Bag and One Diaper at a Time

SANTA MONICA, Calif., June 14, 2016 /PRNewswire/ -- Diaper Dude, the lifestyle brand that changed the lives of fathers around the world, announced today a new brand name, strategic partnership with social impact and a call to action. The newly minted umbrella brand, True Dude, intends to equip, empower and engage new fathers and families with great products, a message, manifesto and a challenge in conjunction with a commitment to Futures Without Violence (www.futureswithoutviolence.org).

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Logo - http://photos.prnewswire.com/prnh/20160613/378649LOGO

When Diaper Dude made its debut in 2002, products for children and families was experiencing a design renaissance and Diaper Dudes' Founder, Chris Pegula saw a void in the market and a group that not only should be addressed in terms of their style needs and function, but also a community that needed to be supported. Fast forward to 2016, Mark Zuckerberg is feeding his baby girl and posting on his Facebook page "that it's his most important meeting of the day" and Ashton Kutcher is tweeting about why there aren't changing tables for dads in the bathroom. Times have changed.

"For over 14 years, we've helped new dads be equipped for the new journey of parenthood," said Chris Pegula, Founder of Diaper Dude. "We're excited to be embracing a new era of social innovation for our new umbrella brand, True Dude, continuing to make great products for dads who are committed to being great role models and getting the word out about our diaper challenge to support a worthy cause."

Starting on Father's Day, Diaper Dude is challenging men across the US to change a diaper as quickly as they can, to share their videos, post pictures, their techniques and tips and make the Diaper Dudes' pledge toward helping Futures Without Violence's national program called Coaching Boys Into Men. Monthly winners will receive Diaper Dude bags, From Dude to Dad books, True Dude watches, diapers and wipes. The company will also be announcing surprise giveaways during the contest throughout the summer. At the end of the Diaper Dude Diaper Change Challenge contest in September 2016, one lucky winner will win a year supply of diapers and wipes compliments of our dear friends at Pampers.

Here's all you need to do:

Take a video or a snapshot of you changing your beautiful baby.

— Make sure you time the diaper change. Mark Zuckerberg is able to change a diaper in 20 seconds!

—  Post your video, photo and comment and tag other dads to take the challenge.

—  If you'd like to send your photos, videos or funny anecdotes, we'd love to hear from you, send them to email:  [email protected].

— Donate to an amazing cause. We want all participants to try to take the pledge to move toward a Future Without Violence (futureswithoutviolence.org). We are raising awareness and funds for a program they created called, Coaching Boys Into Men, a program that equips coaches with tools to help young athletes build respectful, healthy relationships.

— Have someone sponsor you in the challenge.

As parents, we all know how important positive role models are. With this challenge we are celebrating the heroes of our families, dads. Join the movement to end the cycle of violence #truedudechange

ABOUT DIAPER DUDE

Diaper Dude is a lifestyle and a brand that was born from the idea that fatherhood doesn't have to be complicated or un-cool.  Diaper Dude was created by Chris Pegula that began after the birth of the first of his three children by turning feminine-style diaper bags into ones that dads would want to carry. What started in 2002 was not only an indispensible tool for living, but a badge of honor for hands on parents and provided fathers with a symbol of equal and engaged partnership. Today, Diaper Dude has created an umbrella brand to house not only the award winning brand Diaper Dude but to accommodate for new product lines and a social commitment in partnership with Futures Without Violence (futureswithoutviolence.org) to get families involved to support a program called Coaching Boys Into Men. For more information about Diaper Dude and True Dude, please visit www.truedude.co.

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TRICIA CHAN, PUBLIC GROUP, LLC
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SOURCE Diaper Dude and True Dude