Dickey's Barbecue Announces Sweet Ending to Social Media Campaign

Barbecue Chain Scores with #SpicyorSweet Contest and Awards Free Barbecue for a Year

News provided by

Mar 16, 2014, 10:05 ET

DALLAS, March 16, 2014 /PRNewswire/ -- To kick off the new year, Dickey's Barbecue launched a social media campaign that asked fans to Tweet their favorite meat. The social campaign, #SpicyorSweet, garnered over 5,000 votes via Twitter and put fans in the running to win free barbecue for an entire year. Today, the nation's largest barbecue chain announced the winner of the campaign and results of the vote.

Dickey's Barbecue fans vote sweet in the battle of the cornbread sandwiches. (PRNewsFoto/Dickey's Barbecue Restaurants) (PRNewsFoto/DICKEY'S BARBECUE RESTAURANTS)

"Our guests really responded to the Sweet or Spicy campaign," said Roland Dickey, Jr. president and CEO of Dickey's Barbecue Restaurants, Inc. "62% of our guests voted for the Sweet Pulled Pork Cornbread Sandwich while 38% appreciate the Spicy Chicken Cornbread Sandwich – both sandwiches were big winners for our brand."

"I love the barbecue at Dickey's and now I have a reason to go back even more," said winner of free barbecue for a year, Robert Lacy. Lacy is from San Jose, California and voted for the Sweet Pork Cornbread Sandwich.

The fast casual chain known for authentic slow smoked barbecue has seen a 20% surge in overall sandwich sales system wide since kicking off their new Buttery Cornbread Buns in late December. Sales of Chicken Sandwiches are up over 300%.

About Dickey's Barbecue Restaurants
Dickey's Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 72 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 380 locations in 43 states and holds the title of the world's largest barbecue franchise. This year Technomic named Dickey's "Fastest-growing restaurant in the country" and they were also named "Best Franchise Deal" by QSR Magazine. For more information, visit Dickey's or for barbecue franchise opportunities call (866) 340-6188.

Media Contact:
Jami Zimmerman
972.248.9899
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140316/DA84169

Logo - http://photos.prnewswire.com/prnh/20140102/LA39739LOGO

SOURCE Dickey's Barbecue Restaurants