Dickies® Delivers Style, Comfort And Versatility With The Introduction Of Dickies Khaki

New product line meets the needs of on-the-go professionals

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Oct 16, 2014, 12:30 ET

FORT WORTH, Texas, Oct. 16, 2014 /PRNewswire/ -- Dickies®, the iconic workwear brand, unveils its new Dickies Khaki line for active professionals. Dickies has proudly outfitted workers with trusted, comfortable apparel at an unmatched value since 1922, and this new collection is no exception. The timeless khaki pant has been reinvigorated with trend-relevant styling, enhanced softness, and legendary Dickies durability to effectively equip professionals whether they're at the office or elsewhere. Dickies Khakis are available exclusively at Amazon.com and are on-sale now for just $27.99.

"Dickies set the standard for comfort, reliability and versatility with this line. We're confident it will be the go-to pant for men who want to be comfortable while looking professional in the office or out with friends," said Dickies Marketing Vice President Matthew McCartin. "For over 90 years, Dickies pants have helped build a nation. We're excited to meet the evolving needs of America's workforce at every level with the launch of Dickies Khaki."

New for Fall 2014, the Dickies Khaki collection includes slim, regular and relaxed fits with straight and tapered leg openings in up to five color options – black, dark navy, desert sand, pebble brown and stone. Composed of premium ring-spun fabric for added strength and comfort, Dickies Khakis feature wrinkle-resistance and dual action stain repellence and stain release. The cotton-rich fabric offers breathability and is rinsed for added softness.

"Our goal at Dickies is to be the industry leader in innovative, performance-based apparel for today's diverse workforce, and understanding what consumers want and need in their work apparel is crucial to accomplishing that," said Brian Sheedy, Vice President of Merchandising for Dickies. "What's most exciting about the introduction of Dickies Khaki is that it fills a niche in the marketplace by providing the comfort and durability workers need with the clean, professional look they want both on and off the job."

Dickies has teamed up with social media star Jerome Jarre to recognize everyone's inner boss. In light of National Boss's Day, Dickies and Jerome encourage workers everywhere to channel their #LikeABoss moments. For inspiration, Jerome released an online video "Last Day in NYC," showing how Dickies Khaki inspires those #LikeABoss moments. Fans are encouraged to share their #LikeABoss moments using #DickiesKhakis via social media.

According to a consumer shopping study*, 67 percent of men wear casual pants to work some or all of the time. With workplace dress codes becoming more comfortable and relaxed, men are looking to move from their work to personal lives without missing a beat. In addition to versatility, comfort and a good fit are also key attributes that men seek while shopping for professional work pants.

To provide active professionals with a comfortable, stylish pant for whatever comes their way, Dickies designed its new khaki collection by combining their well-known brand heritage and craftsmanship with premium cotton blends, modern fits, and technologically advanced fabrics. No matter what the day may hold, Dickies Khakis are the go-to choice to handle it in comfort and style.

For more information, visit the Dickies brand store on Amazon.com at Amazon.com/Dickies.

*Millward Brown conducted a Work Apparel study from Jan. 2013 - June 2014.

About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.