Dickinson Brands Inc. Celebrates Sixth Annual National Witch Hazel Day With Multi-Brand Consumer Sweepstakes

Sister Brands T.N. Dickinson's Witch Hazel and Dickinson's Original Witch Hazel Join Forces to Celebrate the Enduring Versatility of Genuine Witch Hazel

EAST HAMPTON, Conn., Oct. 19, 2026 /PRNewswire/ -- On October 21, Dickinson Brands Inc. will celebrate the sixth annual National Witch Hazel Day, honoring their time-tested, versatile ingredient deeply rooted in New England heritage that continues to find new relevance in skincare, personal care, first aid and everyday life.

Established by Dickinson Brands Inc. in 2021, National Witch Hazel Day celebrates the history and versatility of genuine witch hazel. This year, sister brands T.N. Dickinson's Witch Hazel First Aid and Dickinson's Original Witch Hazel skincare are inviting consumers to join the celebration with a social media sweepstakes launching on National Witch Hazel Day, October 21^st, giving fans the chance to win exclusive brand merchandise and products while discovering the many ways witch hazel can fit into their routines.

Beginning October 21, consumers can join the National Witch Hazel Day celebration through the T.N. Dickinson's Witch Hazel and Dickinson's Original Witch Hazel social media channels for a chance to win a prize pack including products from both brands.

"National Witch Hazel Day is a celebration of an ingredient that is at the heart of who we are as a company," said Bryan Jackowitz, President of Dickinson Brands Inc. "Our connection to witch hazel spans more than 150 years, from its New England roots to Autumn, when the leaves fall, and dormant witch hazel plants are selectively harvested for their therapeutic properties. Through T.N. Dickinson's Witch Hazel, Dickinson's Original Witch Haze and Humphreys, we're proud to carry this legacy forward while continuing to highlight the versatility of genuine witch hazel and its many uses today."

The connection between Dickinson Brands Inc. and witch hazel dates back to 1866, when the Dickinson family began producing witch hazel in Connecticut. Today, the tradition is carried forward with witch hazel harvested in New England and transformed into an efficacious product found in medicine cabinets, bathrooms, gym bags, postpartum care kits, camping backpacks, school nurse supplies, skincare routines, among other uses.

T.N. Dickinson's Witch Hazel builds on its longstanding clinical grade first aid expertise by bringing the cleansing, soothing and treatment benefits of witch hazel to everyday care. In 2026, the brand extended its reach through a partnership with professional NASCAR driver Natalie Decker, connecting T.N. Dickinson's Witch Hazel with active, on-the-go consumers in an entirely new setting.

Dickinson's Original Witch Hazel continues to bring its iconic skincare essentials to today's beauty consumer. Through ongoing collaborations with influencers and creators, the brand shows how witch hazel can be incorporated into modern skincare routines that extend beyond facial care while staying true to the simple, effective approach that has long defined Dickinson's Original Witch Hazel.

Humphreys Witch Hazel offers certified natural and organic skincare products designed for consumers seeking effective solutions without compromise.

From October 19–25, consumers can receive 25% off sitewide at Dickinsons.com, TNDickinsons.com and Humphreysusa.com with promo code NWHD2026, plus free shipping on orders over $20 at Dickinsons.com and TNDickinsons.com and orders over $25 at Humphreys.com.

About Dickinson Brands Inc.
Dickinson Brands Inc., makers of T.N. Dickinson's Witch Hazel and Dickinson's Original Witch Hazel, is a family-owned company with over 150 years of expertise in producing products always made with 100% genuine witch hazel. With deep roots in manufacturing, the company delivers high-quality formulations across skincare, first aid and personal care categories.

Committed to harvesting using sustainable methods, Dickinson Brands Inc. uses eco-conscious practices from harvest to distillation. All products maintain clean labels, free from soaps, dyes, parabens, sulfates, phthalates and gluten.

Founded in 1866, the company continues to honor its New England heritage while embracing innovation—offering trusted products grounded in authenticity and sustainability, bringing consumers products they can trust and feel good about choosing.

For media inquiries, contact Rebel Gail Communications:
Stephanie Channell | [email protected] | 212.675.8555

SOURCE Dickinson Brands Inc.