Dickinson's Original Witch Hazel Celebrates 150 Years of Skincare

The Leaders of Witch Hazel Skincare Launches Anniversary with New Innovative Products & National Keep America Beautiful Partnership

Feb 02, 2016, 09:05 ET from Dickinson Brands

EAST HAMPTON, Conn., Feb. 2, 2016 /PRNewswire/ -- Dickinson Brands, the world's leading distributor of Witch Hazel-based skin and personal care is celebrating 150 years of skincare this January. An American tradition older than major league baseball, Dickinson's Original Witch Hazel has been a storied brand steeped in history and culture, evolving to reflect contemporary trends in beauty while maintaining the original witch hazel formula. Established in 1866, Dickinson's Original Witch Hazel sits among the most designated American beauty brands and is the matriarch of modern beauty. To commemorate the 150th Anniversary, Dickinson's Witch Hazel will kick off with the launch of new innovative skincare products.

Dickinson's Original Witch Hazel is introducing the first ever Witch Hazel De-Puffing Eye Gel, a gentle, fragrance free-formula utilizing the power of all natural Witch Hazel along with caffeine, cucumber and aloe to gently help awaken and de-puff tired eyes. The non-drying formula cools, soothes and smooths the delicate under eye area for a healthier, more radiant look.

Dickinson's is also excited to bring to the market an Enhanced Witch Hazel line, which includes an Extra Strength Deep Cleansing Astringent and an Alcohol Free Hydrating Toner. The Extra Strength Deep Cleaning Astringent penetrates deep into pores with cooling menthol and eucalyptus to extract hard-to-remove dirt, oil and makeup. The formula invigorates skin as it dissolves buildup, leaving skin beautifully clear and healthy looking. The Alcohol Free Hydrating Toner gently hydrates and nourishes skin with aloe and vitamin E as it cleanses, tones and refreshes skin, leaving it feeling hydrated, fresh and clean without tightness or stinging for soft, smooth and healthy looking skin.

"Although beauty trends are constantly changing, a woman's desire for a flawless complexion never wanes," said Bryan Jackowitz, President of Dickinson Brands, Inc. "The launch of our new line of products helps commemorate 150 years of leadership and innovation in beauty and skincare. Clean Should Feel This Good!"

For 150 years, Dickinson's Original Witch Hazel has been American born, hand harvested and responsibly made.  This year, the brand advances its commitment to sustaining the environment as the National Skincare Partner of Keep America Beautiful. A leading national non-profit organization founded in 1953, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment.  The partnership will be launched at the 2016 Keep America Beautiful National Conference, in Orlando, FL, February 1-3. Through the partnership, Dickinson's Original Witch Hazel will continue its mission of beautifying complexions and communities, one step at a time. Keep America Beautiful envisions a country where every community is a clean, green and beautiful place to live.

The best kept beauty secret since 1866, Witch Hazel, an efficacious botanical extract, has been used for generations for its extraordinary cleansing and soothing benefits. The company's two hallmark brands, Dickinson's Original Witch Hazel and T.N. Dickinson's, were built on the American tradition of harvesting and producing 100% all natural Witch Hazel for various skincare and therapeutic uses. 

Please visit www.dickinsonsusa.com to learn more and find a retailer near you.

Facebook: Dickinson's® Original Witch Hazel
Twitter: @DickinsonsBrands
Instagram: @DickinsonsWitchHazel

About Dickinson Brands, Inc.
Dickinson Brands, Inc. is the world's leading distributor and marketer of witch hazel based products for skin and personal care. Established in 1997, Dickinson Brands brought together the two heritage hallmarks of Dickinson's and T.N. Dickinson's which were established in the early 1800's. Today, Dickinson Brands continues to expand on this foundation by bringing to market high quality, value-added products that capitalize on the natural healing properties of Witch Hazel.

About Keep America Beautiful
At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country where every community is a clean, green, and beautiful place to live. Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people end littering in America, improve recycling in America, and beautify America's communities. The organization is driven by the work and passion of more than 600 community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. To learn how you can donate or take action, visit kab.org. Follow us on Twitter and Instagram, like us on Facebook, or view us on YouTube.


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SOURCE Dickinson Brands