Dickinson's Original Witch Hazel Launches Innovative Foam Acne Care Line and Skincare Soulmate Ambassador Program

New Ultra-Lightweight Foams Offer Clearer Skin Without Irritation—Plus a UGC-Driven Community Initiative Empowering Brand Fans to Share Their Stories

EAST HAMPTON, Conn., Aug. 5, 2025 /PRNewswire/ -- Dickinson's Original Witch Hazel, America's leading witch hazel skincare brand trusted for over 150 years, proudly announces the launch of its innovative foam acne care line, developed to deliver clearer skin with a few weightless pumps through two new ultra-lightweight foams powered by the highest grade of 100% natural, distilled witch hazel. As part of this exciting launch, the brand is also expanding its consumer outreach strategy with a new emphasis on user-generated content (UGC) through the Skincare Soulmate Ambassadorship program.

The new foam acne care line includes two dermatologist-tested, vegan, and cruelty-free products:

• Clear Skin Clarifying Foam Cleanser – The ultra-lightweight foam cleanser is a gentle yet effective daily solution to help prevent and clear acne while strengthening the skin barrier. Made with 100% natural, distilled witch hazel and 2% salicylic acid, it removes impurities and excess oil, helping to reduce acne blemishes and prevent new breakouts. A little goes a long way with this gentle, soothing foam formula as it rinses clean without irritation, and it is suitable for daily use on the face and body.
• Clear Skin Exfoliating Bubble Toner – This ultra-lightweight, alcohol-free foam is an acne treatment powered by 100% natural, distilled witch hazel along with 0.5% salicylic acid and tea tree extract. This ultra-gentle leave-on formula penetrates deeply into the pores to help clear breakouts, remove excess oil, and smooth skin texture all day — without the additional weight of serums, or heavy treatments that can over-dry or irritate the skin.

"Acne is frustrating, but managing it shouldn't compromise the health or comfort of your skin," said Bryan Jackowitz, President of Dickinson Brands Inc. "Our new ultra-lightweight, non-drying foam formulas provide the acne-fighting power consumers expect—without the harshness. And with the launch, we're also doubling down on engaging with our community by encouraging real people to share real results through our ambassador program."

To celebrate this launch and bring authentic skincare experiences and real results to the forefront, Dickinson's Original Witch Hazel is expanding its digital presence with a strong focus on UGC through its Skincare Soulmate Ambassadorship. This initiative invites both content creators and everyday skincare lovers to share their personal experiences with Dickinson's products, especially the new acne line, across social platforms.
Ambassadors will receive exclusive perks, including complimentary or discounted products, early access to new launches, limited-edition merch giveaways, and community recognition. Their content will be featured across Dickinson's Original Witch Hazel social media channels, email campaigns, and a dedicated landing page—creating a genuine, grassroots movement of skin-loving storytelling.
Dickinson's Clear Skin Clarifying Foam Cleanser and Exfoliating Bubble Toner are proudly made in the USA and are available at accessible prices on Dickinsons.com and Amazon.com.

Ready to share your clear skin story? Apply to become a Skincare Soulmate Ambassador here and help inspire others on their journey to healthy, radiant skin.

About Dickinson's® Original Witch Hazel:
Dickinson's Original Witch Hazel is the only choice for the highest grade of Witch Hazel, bringing purity and effectiveness to skincare for over 150 years. The pure power of Dickinson's Original Witch Hazel offers many skin benefits including removing impurities, refining skin, balancing complexion, dissolving excess oil, all while refreshing and nourishing the skin. Dickinson's harvests the most powerful Witch Hazel where it grows naturally on over 33,000 lush acres of New England forest. Dickinson's witch hazel is proudly made in the USA and its products are manufactured following eco-friendly practices, ensuring the entire plant-to-bottle process is environmentally responsible and accountable. For more information, visit the brand on Facebook, Instagram, TikTok, or at dickinsons.com

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SOURCE Dickinson's Original Witch Hazel