Diet-to-Go Partners With Fitness First Health Clubs to Offer 17 More Outlets for Meal Pick-Up

LORTON, Va., Feb. 17, 2011 /PRNewswire/ -- Diet-to-Go, a national leader in delicious and nutritious meals that take the stress out of eating healthily for weight loss and convenience, has strengthened its reach throughout Washington D.C., Virginia and Maryland by partnering with the Fitness First Health Clubs premier chain of health clubs. As Diet-to-Go's newest Partner-in-Health, Fitness First will roll out the fresh food pick-up option to members at all 17 locations in the next few months.

By adding yet another chain of premium health clubs, Diet-to-Go now offers fresh pick-up of its delicious, healthy meals at close to 200 locations.

Michele Trankovich, Diet-to-Go's National Business Director, says the interest from Fitness First and its club members has so far been phenomenal.

"We are pleased with the overwhelmingly positive response to the Diet-to-Go program from Fitness First members in such a short period of time," Trankovich says. "Fitness First is well on its way to becoming one of our top fitness club partners."

Trankovich says the Diet-to-Go strategy of partnering with premier health clubs such as Fitness First gives more customers a complete solution to getting in better shape. It also provides the partners a secondary stream of revenue and an incentive for adding and retaining customers.

"Diet and exercise go hand-in-hand when you're working towards a healthier lifestyle," Trankovich says. "You can't change your body without changing how you eat and you can't maintain your weight or your weight loss without exercise."

Amy Dipasquale, Chief Operating Officer for the Fitness First chain, says the timing was right for the two companies to link up through Diet-to-Go's Partners-in-Health initiative.

"After successfully introducing an elite personal training service at each of our 17 locations, Fitness First felt that it was the perfect time to partner with Diet-to-Go," Dipasquale says.

"We know that in order for our members to meet their fitness goals, they not only need support inside our clubs, but also outside of them, and Diet to Go's delicious menu of nutritious meals offered just that. Their flexible meal plans and options allow for all the varying needs of our diverse membership clientele to be met."

Through this new arrangement, Fitness First members can conveniently pick up their perfectly-portioned and nutritionally-balanced meals at the health clubs.

"It's this simplicity and flexibility that made Diet-to-Go our choice to be the complete nutritional solution for the members of Fitness First Health Clubs," Dipasquale says.  

About Diet-to-Go: Whether you prefer nationwide delivery or convenient local pick-up, Diet-to-Go is the ultimate meal provider for health-minded individuals. Diet-to-Go's three delicious meal plans -- Traditional Low-Fat, Vegetarian Low-Fat and Low-Carb – include five full weeks of tantalizing breakfasts, lunches and dinners. Diet-to-Go has been a trusted name for two decades, delivering delicious food at great prices and with unsurpassed customer service.  www.diettogo.com

Fitness First Health Clubs: With 17 locations, Fitness First is the most affordable, unpretentious, fastest-growing health club in Washington D.C., Maryland and Virginia. Fitness First's clubs are trendy, yet down-to-earth, and are spaciously designed to facilitate an enjoyable and productive exercise regimen. Fitness First prides itself on having the latest fitness equipment as well as offering group exercise, cycling, Pilates, yoga and more. www.fitnessfirstclubs.com

SOURCE Diet-to-Go