BOSTON, Jan. 14, 2015 /PRNewswire/ -- Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic advertising solutions, today announced the appointment of Sanjay Pothen as U.S. Managing Director. At Digilant, Mr. Pothen will oversee all U.S. operations and be responsible for driving the company's growth and innovation throughout the country, as well as establishing and cultivating business relationships with current and prospective clients.
Mr. Pothen brings more than 20 years of experience in the mobile marketing and technology industries, most recently serving as Chief Revenue Officer at Mobilefuse, a mobile ad network. Prior to that position, he was Senior Vice President and U.S. Managing Director of Publicis Groupe's mobile arm, Phonevalley. Throughout his career, Mr. Pothen has played an instrumental role in partnering with nationally and internationally recognized brands in a range of industries including financial services, CPG, and automotive on their digital marketing needs. Along the way, companies under his leadership have earned various industry accolades, such as iMedia ASPY and OMMA "Agency of the Year" awards.
"With his strong leadership, background and in-depth experience in marketing and technology, we are thrilled to bring Sanjay on board to lead Digilant's U.S. operations," said Don Epperson, Executive Chairman of Digilant and CEO of isp Digital. "Sanjay's industry expertise will bring tremendous value to our clients as we continue to strategically grow in the U.S."
The appointment of Mr. Pothen comes on the heels of a U.S. expansion for the company, which recently opened field offices in Atlanta and Kansas City. Digilant now has 10 offices across the U.S., having expanded its sales team to address the increased demand for its leading advertising technology services. The company also has offices in Brazil, Colombia, Mexico and Spain.
"I am excited to join Digilant as the company expands its U.S. presence and continues to innovate in the programmatic space," said Mr. Pothen. "The company's unique technology, which analyzes consumer behavior to increase engagement and conversion among key audiences, has the company poised for tremendous growth and I'm looking forward to working with the leadership team to continue the success of the company."
Digilant partners with the world's leading agencies and brands to provide customized and strategic programmatic media solutions, backed by insightful and actionable data science through a world-class service offering. Headquartered in Boston, Digilant has offices in Atlanta, Chicago, Dallas, Kansas City, New York and San Francisco, as well as global offices in Brazil, Colombia, Mexico and Spain. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.
About isp Digital
Digilant is the 'paid' arm of isp Digital, which serves as a hub for managing paid (Digilant, SL), earned (Acceso, SA) and owned (Antevenio, SA) media, leveraging the efficiencies of synergistic technology stacks and the opportunities of a common data science infrastructure. isp Digital is a holding company that manages investments in Acceso, SA, in Antevenio, SA (EURONEXT Paris: ALANT) and in Digilant Marketing, SL. Headquartered in Boston and Barcelona, isp Digital has global offices in Argentina, Brazil, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom and the United States.