Digital English Market in the Middle East Will Reach $215.7 Million By 2018

SEATTLE, May 15, 2014 /PRNewswire-iReach/ -- The five-year compound annual growth rate (CAGR) for digital English language learning products in the Middle East is 13.2% and revenues will reach $215.7 million by 2018, according to a new Ambient Insight report called "The 2013-2018 Middle East Digital English Language Learning Market."

This report includes two sections: a demand-side analysis and a supply-side analysis. The demand-side analysis breaks out five-year spending forecasts for twelve countries in the Middle East: Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, the United Arab Emirates (UAE), and Yemen. Turkey will be the largest buying country throughout the forecast period.

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2013-2018 Middle East Digital English Language Learning Market

The supply-side analysis breaks out revenues by five learning technology product types: Self-paced eLearning, Collaboration-based Learning (live online tutoring), Digital Reference-ware (eTextbooks, video, audio), Mobile Learning apps and edugames, and Mobile Learning value added services (VAS).

"The countries with the highest growth rates over the forecast period are Kuwait, the UAE, Oman, Lebanon, Turkey, and Bahrain," reports Chief Research Officer, Sam S. Adkins.  "All of these countries have growth rates significantly higher than the aggregate growth rate for the region. Revenues in all six of these countries will more than double by 2018."

Mobile Learning VAS products are gaining in popularity with consumers in the Middle East. At the end of 2011, there were only three Mobile Learning VAS products on the market in the region, one each in Jordan, Oman, and the UAE. By May 2014, there were 15 operational Mobile Learning VAS products across Jordan, Kuwait, Oman, Saudi Arabia, the UAE, and Yemen.

"Mobile digital English language learning and self-paced products will generate the highest revenues for suppliers throughout the forecast period," adds Adkins. "Mobile products have a high growth rate at 20.1% and revenues will nearly triple by 2018. The growth rate for self-paced digital English langage learning products in the region is a healthy 11.2% driven in large part by the digitization efforts in the schools and the use of digital content in the language labs in the universities and private language schools. Every country in the region has a thriving private language school industry."

Over 130 suppliers operating in the Middle East are cited in this report to help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets. 

Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, [email protected]

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SOURCE Ambient Insight