CHICAGO, May 1, 2019 /PRNewswire/ -- Digital Factory, a mobile content marketing & data analytics firm and one of the few minority stakeholders that have been a leader in digital marketing, announced today the issuance to it by the US Patent Office of a significant patent that relates to geo-location and instant response-to-supplier technology.
The patent number 10163110 consists of two critical areas:
- A geo-location process using smartphones or computers for determining user location;
- An immediate response to the supplier of the application as to whether the end user responded to an offering by the supplier of that offering.
The Chicago-based firm expands the possibilities for brands to connect with consumers using data-driven solutions. The patent issued to Digital Factory will allow it to shake up the geo-location industry by offering a unique and highly-targeted consumer experience to existing and future brand partners. The patented technology is leveraged in most smartphones and computers and is popularly used for purposes of targeted offers & couponing, notifications, messaging, etc. to effectively and accurately engage with consumers via the device. The patent technology can also be used to distribute social and video content and increase readership from traditional media.
The patent application was filed in 2008 by technologist, now founder & CEO, Digital Factory, Lawrence Griffith. The patent is one of many innovations in Griffith's portfolio, his most notable being the creation of the digital coupon. Griffith is credited with the world's first scannable coupon, the first near-field communication (NFC) application in the U.S. and major innovations in mobile spacial engagement software.
"Digital Factory has always been on the cutting edge of digital marketing driving innovation in the space – especially with micro-fencing tools that deliver the most accurate analytics," says Griffith. "Ever since I created the first digital coupon, to now, I have always wanted to evolve and better the way brands and consumers connect with tech-based solutions. This patent issuance reconfirms that we are making a difference in the industry and the world."
Griffith's technology creations have been deemed the 'Holy Grail of Mobile Marketing' by Unilever, the world's third-largest consumer goods company.
The patent was issued to Digital Factory December 25, 2018.
For more information please visit: www.dgtl-factory.com
SOURCE Digital Factory