Digital First Media announces AdTaxi as its unified digital brand

DENVER, Sept. 24, 2015 /PRNewswire/ -- AdTaxi World Headquarters – Digital First Media announced that it is restructuring its digital sales and operations organizations under the unified digital brand of AdTaxi. By expanding the AdTaxi brand and engaging new offices across the country, DFM will be able to better serve advertisers – and increase the impact of their advertising dollars – across its unparalleled suite of digital marketing solutions.

"This step represents a maturation of our digital strategy, bringing all of our digital operations under one common leadership to accelerate digital revenue growth," said Chris Loretto, the company's executive vice president of digital, who leads digital strategy to drive innovation, revenue growth and audience development across DFM.

This transformation is a strategic decision that positions the previously disconnected and localized sales teams as a unified client-centric digital organization. The news of this expansion was celebrated across DFM's digital sales teams:

"AdTaxi has seen incredible digital growth in the Bay Area over the past few years and we are excited to open our San Francisco Bay Area locations," says Jason Cross, Vice President of AdTaxi in the San Francisco Bay Area and Vice President of Digital at Bay Area News Group (BANG). "By opening these AdTaxi offices, our global media brand is able to physically unify and solidify the partnership between Bay Area News Group and AdTaxi. As BANG's Advanced Digital Agency, AdTaxi will now be able to offer deeper personal attention and stellar digital marketing services to their advertisers, while aligning the product, operations and sales forces for all digital offerings."

AdTaxi's headquarters will remain in Denver, CO, but will now also include regional offices in the San Francisco Bay Area, Philadelphia, Twin Cities, Los Angeles, Michigan, among other locations within DFM's footprint.

This change allows DFM to leverage AdTaxi's digital marketing expertise across the organization to better support their advertisers' goals through data-driven ad campaigns that deliver results. Loretto says AdTaxi is built on the belief that people matter as much as technology – and this is paramount in their relationships with advertisers and their ability to solve complex marketing challenges through custom, performance-based solutions.

About AdTaxi

AdTaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, AdTaxi helps advertisers solve complex marketing challenges with custom, performance-driven solutions. AdTaxi also partners with news media companies all around the world including The Dallas Morning News, News Corp. Australia and Tribune Broadcasting. For more information, please visit www.adtaxinetworks.com.

About Digital First Media

Digital First media, a business name of MediaNews Group, offers news reporting and third party advertising and directory opportunities through its more than 800 multi-platform products which include web, mobile, tablet and print. For more information, please visit www.digitalfirstmedia.com.

CONTACT: Chris Loretto, [email protected]

SOURCE AdTaxi

Related Links

http://www.adtaxinetworks.com