ST. LOUIS, Feb. 8, 2016 /PRNewswire/ -- Dan Curran, St. Louis marketing veteran and serial entrepreneur who most recently was Partner at Manifest Digital, has acquired two St. Louis–based marketing agencies, Twist and Evolutionize. Curran will merge both firms with Chicago-based 10X Lab, creating one of the leading content marketing firms in the region targeting $7 million - $10 million in revenue and 50 plus employees.
The newly joined Content Publishing Platform, 10X Studios, offers clients a hybrid solution that combines content publishing automation and content marketing services. 10X Studios works with more than 100 brands who benefit from the unique agency. Clients include Merry Maids, AAA, Sansone Group, Missouri Poison Center, Century Securities, Lodging Hospitality Management and Marriott International Hotels.
"10X Studios will be a role-model for the integration of technology and agency services," said Curran. "10X Studios is investing heavily in technologies that drive growth and bottom-line results for our clients. Brands now demand that their marketing dollars deliver a true ROI. 10X Studies will solve for this by aggressively launching marketing automation SaaS (software as a service) solutions in 2016." Additional expansion and acquisitions will be announced this Spring.
10X Studios will continue to operate with offices in both St. Louis and Chicago. "There is opportunity to double our employee count in both markets," said Curran. "The tech community in St. Louis is an amazing force that fuels inspiration. It will certainly complement our already successful Chicago business."
While control over the new agency is immediately transferred to Curran, Twist's founder and CEO, Craig Kaminer, will work closely with Curran on the integration and transition to 10X Studios over the next 18 months. Kaminer who also founded Evolutionize, and his partner Cliff Campeau, will assist in the integration of Evolutionize and its 60 financial service clients into the new agency.
Curran and Kaminer formed a relationship more than 10 years ago, working as principles at collaborating agencies on a project. The synergies between the two evolved into a friendship and mutual respect for their complimentary approach to business.
Kaminer, 53, said his decision to sell had to do with his desire to see Twist and Evolutionize grow. "Following some recent health scares, it was incredibly important to me to ensure for my team and our clients that our agencies would continue to thrive with or without me," said Kaminer. "Dan is the senior level marketer with a strong entrepreneurial track record we have been looking for, to take over the business."
In addition to helping Curran grow 10X Studios, Kaminer will continue to focus on the growth of Sophisticated Living Magazine which he started in 2013 and will pursue some of the things he has always wanted to do but hasn't had time to do while managing three businesses.
Twist is a leading digital marketing agency that specializes in the strategic integration of digitally optimized earned- and owned-media, specifically: creative content (branding, copywriting, info-graphics, video and photography); website design and development, social media campaigns, SEO, PPC and lead generation; and influencer (VIPs, media, and blogger) relations. Key clients include: Lodging Hospitality Management, Marriott, Missouri Poison Center, Here Today, Rottler Pest Control and Cordell & Cordell.
Evolutionize helps financial advisors grow their firms by providing high-impact, integrated marketing solutions. From marketing plan, website development & management, to compliant email, social media and SEO, Evolutionize is one of the leading practice marketing firms in the US specializing in marketing services for independent advisor firms. Key clients include: Century Securities (a division of Stifel) and more than 40 independent advisors of BAM Advisor Services.
SOURCE 10X Studios