Digital Marketing Expertise and/or Analytic Skills Now Required for 90% of Marketing Job Openings

Mar 10, 2016, 16:10 ET from McKinley Marketing Partners

ALEXANDRIA, Va., March 10, 2016 /PRNewswire/ -- Digital marketing skills, once categorically separated from "traditional" marketing positions, are now becoming important across all marketing functions, according to a recent study by McKinley Marketing Partners.

The study polled nearly 200 directors, VPs, C-level marketing executives, hiring managers and others in the position to make decisions about marketing talent for their 2015 hiring decisions and projected hiring needs for 2016. Participants in the survey represented a range of industries, including computers and telecommunication, financial services, retail, nonprofit and education, media and healthcare. Overall, the study reveals that most companies no longer distinguish between "digital marketing" and "traditional marketing" positions and that marketing job growth will remain steady for the coming year.

"More and more often, we're seeing that marketers who once considered themselves 'traditional marketers' are using digital marketing skills in their daily job duties," said Michelle Boggs, president and CEO of McKinley Marketing Partners. "The fact is that digital is – or soon will be – part of every marketing job in today's market. Companies must strengthen their multi-functional marketing teams to keep up with the standards of our current economy and job market."

Key findings of the 2016 survey include:

  • Digital marketers were highest in demand in 2015, while SEO/SEM and project manager hiring has decreased.
  • Hiring of marketing professionals will increase slightly in 2016.
  • Data analysts and upper-level managers continue to be in high demand, despite the outsourcing of other job duties.
  • Job candidates who possess "soft skills" such as problem solving and the ability to efficiently and persuasively articulate thoughts have the advantage.

McKinley Marketing Partners has published a white paper entitled "2016 Hiring Trends: The Spread of Strategic Digital Marketing Across Business Functions," which details hiring trends and their implications for the state of marketing in 2016. For access to the complimentary white paper, visit their website.

About McKinley Marketing Partners

Since 1995, the McKinley team has filled both contract and direct hire positions with marketers whose passion and experience enable them to deliver results quickly. We work with companies and organizations with a variety of skill sets, from traditional/digital marketing to creative, communications and market research and analysis. McKinley maintains a qualified bench of fully vetted marketing experts who are ready to fill roles across various industries and functions for however long they are needed. Our own marketing expertise combined with our carefully refined recruiting process helps us deliver specialized marketing talent quickly.

As the premier recruiting and staffing firm for marketing expertise, our team of marketing and recruiting professionals is deeply invested in understanding the individual strengths, backgrounds and personalities of each of our candidates. McKinley's recruiting process is more rigorous and more selective than the traditional interview. Our unique process enables us to fully discover a candidate's capabilities, personality and work style, ensuring that they are an optimal match for our clients' skill requirements and company culture.

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SOURCE McKinley Marketing Partners