Digital Media Solutions, Inc. Completes Sale to Leading Investor Group

Moves Forward with a Strengthened Financial Foundation, Well-Positioned to Capitalize on Significant Growth Opportunities

CLEARWATER, Fla., Feb. 28, 2025 /PRNewswire/ -- Digital Media Solutions, Inc. ("DMS" or the "Company"), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced that it has completed its previously announced sale of substantially all of its assets to an investor group led by funds and accounts managed by BlackRock, in addition to Bain Capital, Blackstone and Abry Partners (collectively, the "Investor Group"). 

In 2024, DMS embarked on a journey to strengthen its long-term financial position. This included a plan to access new sources of capital. The sale to the Investor Group achieves these outcomes.

DMS is now a stronger company, with additional financial resources to support its strategic initiatives and growth plans. With an innovative technology platform and blue-chip client base, the Company is poised to capitalize on emerging trends across its key verticals, including Property and Casualty (P&C) Insurance, Health Insurance, and Education. DMS remains focused on connecting its clients with high-intent consumers and providing proven, measurable results – all to drive better business outcomes.

"Today marks the beginning of a new era for DMS, our team, our clients, advertisers, publishers and other partners," said Joe Marinucci, Co-Founder and CEO of DMS. "With a healthy balance sheet and the support of new owners, we will continue advancing our products and developing our capabilities to meet our customers' evolving needs. In doing so, we will continue our growth trajectory and take DMS to new heights."

Marinucci continued, "We thank our clients and business partners for their ongoing support. We are grateful to the DMS team, whose unwavering commitment to supporting our mission, our clients, and each other will continue to drive our success."

About DMS

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health) and Education. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at https://digitalmediasolutions.com.

Forward-Looking Statements

This press release contains certain forward-looking statements with respect to the financial condition, results of operations and business of the Company and its subsidiaries and certain plans and objectives with respect thereto. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. Forward-looking statements often use words such as "initiate," "anticipate," "target," "expect," "enable," "estimate," "intend," "plan," "goal," "believe," "hope," "aims," "continue," "will," "may," "should," "would," "could" or other words of similar meaning. These statements are based on assumptions and assessments made by the Company and its perception of historical trends, current conditions, future developments and other factors. By their nature, forward-looking statements involve risk and uncertainty, because they relate to events and depend on circumstances that will occur in the future and the factors described in the context of such forward-looking statements in this press release could cause actual results and developments to differ materially from those expressed in or implied by such forward-looking statements, including related to any sale process and the Chapter 11 process. Although it is believed that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct and you are therefore cautioned not to place undue reliance on these forward-looking statements which speak only as at the date of this press release. The Company does not assume any obligation to update or correct the information contained in this press release (whether as a result of new information, future events or otherwise), except as may be required by applicable law.

There are several factors which could cause actual results to differ materially from those expressed or implied in forward-looking statements. Among the factors that could cause actual results to differ materially from those described in the forward-looking statements are changes in the global, political, economic, business, competitive, market, supply chain and regulatory forces, future exchange and interest rates, changes in tax rates and any future business combinations or dispositions, our ability to negotiate and confirm a sale of substantially all of our assets under Section 363 of the Bankruptcy Code (or any other plan of reorganization), uncertainties and costs related to the completion of any sale process (implemented through the Chapter 11 process) and the Chapter 11 process more generally, including, among others, potential adverse effects of the Chapter 11 process on the Company's liquidity and results of operations, including with respect to its relationships with its customers, vendors and partners, suppliers and other third parties; employee attrition and the Company's ability to retain senior management and other key personnel due to the distractions and uncertainties inherent in the Chapter 11 process; the impact of any cost reduction initiatives; any other legal or regulatory proceedings; the Company's ability to obtain operating capital, including complying with the restrictions imposed by the terms and conditions of any debtor-in-possession financing, such as the financing mentioned herein; the length of time that the Company will operate under Chapter 11 protection; the timing of any emergence from the Chapter 11 process; and the risk that any plan of reorganization resulting therefrom may not be confirmed or implemented at all. Please see the plan of reorganization and related disclosure statement (as may be amended, modified or supplemented) that may be filed with the Court for additional considerations and risk factors associated with the Company's Chapter 11 process.

Nothing in this press release is intended as a profit forecast or estimate for any period and no statement in this press release should be interpreted to mean that the financial performance for the Company, including after the completion of any sale process, for the current or future financial years would necessarily match or exceed its historical results.

Further, this press release is not intended to and does not constitute and should not be construed as, considered a part of, or relied on in connection with any information or offering memorandum, security purchase agreement, or offer, invitation or recommendation to underwrite, buy, subscribe for, otherwise acquire, or sell any securities or other financial instruments or interests or any other transaction.

Contacts

Investor Relations
[email protected]

Media
Aaron Palash / Aura Reinhard / Maeve Barbour / Jenna Shinderman
Joele Frank, Wilkinson Brimmer Katcher
212-355-4449

SOURCE Digital Media Solutions