Digital PreK-12 Instructional Materials in Demand in 2015 Adoption Market

STAMFORD, Conn., April 11, 2016 /PRNewswire/ -- Among the trends that influenced the PreK-12 instructional materials adoption market in 2015 was the continued presence of at least the underlying concepts of the Common Core State Standards, according to the 2015 National Instructional Materials Adoption Scorecard and 2016 Outlook, the most recent strategic education market report from Simba Information.

Despite the reversal of state support for Common Core State Standards, the term continued to be found even in program titles in many adoptions in 2015.

Another major trend—and one that is expected to accelerate—is the increased investment by school districts in adoption states in technology infrastructure and devices.

"The key to 2015 may well be the digital investment," said Kathy Mickey, senior analyst and managing editor of the Education Group at Simba Information. "Schools definitely were looking for digital options, even as they wanted the security of traditional print. A classroom set of textbooks often was requested along with the digital program."

Though 2015 was considered to offer opportunity to a broad range of instructional materials providers, competition was stiff in the overall weaker adoption market. States holding instructional materials adoptions in 2015 were exiting the lucrative reading and math subjects of 2014 as the adoption cycle moved forward to other subjects.

Looking ahead, Simba expects the trends at work in 2015 to continue in 2016. In what is expected to be a flat market for publishers, the biggest opportunity for publishers is expected to be the English language arts adoption in California.

Among the looming challenges for commercial publishers: the promotion in the U.S. Department of Education's 2016 National Education Technology Plan of the adoption of high-quality openly licensed educational materials instead of traditional textbooks.

Simba Information's 2015 National Instructional Materials Adoption Scorecard and 2016 Outlook details sales results of specific state adoptions tracked in 2015, examines changes in instructional materials adoption policies and outlines state adoption opportunities through 2019. Additional information on the report can be found at http://www.simbainformation.com/redirect.asp?progid=88576&productid=9618392 or by calling 888-29-SIMBA.

About Simba Information
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.  

Contact:
Kathy Mickey
Senior Analyst, Education Group
Simba Information
203-325-8193
[email protected]

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SOURCE Simba Information