KANSAS CITY, Mo., Oct. 15, 2015 /PRNewswire/ -- AdStation, one of the largest digital monetization networks in the country, has released data showing that content oriented publishers have officially reached higher earning totals than traditional mailers. In fact, so far in 2015, content focused publishers have seen 22% higher earnings than non-content related email publishers.
"I believe this shows the clear evolution of email marketing," said AdStation General Manager, Matt Hoggatt. "People have said for years that 'content is king,' but this really drives that point home. Email is still the most effective way to market to your users, if done correctly. The key is to have an email marketing program that places a priority on delivering value to the user via quality content. With that in place, AdStation is the best at providing email monetization options that benefit both the publisher and the consumer."
Historically, deliverability and user attrition have been the two biggest challenges facing email monetization. AdStation contends that content publishers are able to avoid both of these pitfalls by placing a greater focus on enhancing user engagement. The more often a user interacts with a publisher's communications, the better that publisher's deliverability becomes, and as long as the content is desired, the users remain subscribed to receive future mailings.
AdStation insists that maintaining engagement is the single most important component to the long-term success of content publisher's monetization efforts. To ensure engagement doesn't suffer, AdStation has their design team make sure all advertisements replicate the look and feel of their regular content. Additionally, AdStation provides complete creative control to their partners, enabling them to choose which advertisements are shown to their audience, and when.
"With no integration required, content publishers can test monetizing their subscribers with us today," said Hoggatt. "Together we can select a series of campaigns to get them started, with an option to make the process fully automated down the road if they would like. Once the system is automated, a publisher doesn't have to do anything but send their normal communications, while their account manager assists them in continually refining their monetization efforts."
To learn more about monetizing your content visit http://www.adstation.com/offers/adstation-api-for-content-publishers/
AdStation is the highest rated data monetization network in the industry today. Featuring a response-based targeting system that processes 20 billion calculations a day to match offers to precisely targeted consumers, AdStation delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creatives, AdStation maintains consistently high-quality conversions resulting in industry leading ROI. For more information about AdStation, visit www.adstation.com.
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