LOS ANGELES, Feb. 4, 2011, /PRNewswire/ -- Digital Revolution Studios (DRS), a full-service stereoscopic 3D studio, joined forces with the International 3D Society (I3DS), 3ality Digital (3ality) and Influence Pictures to produce the world's first telecast of the 3D Creative Awards held at the Grauman's Chinese Theater. The annual event will be broadcast on the soon-to-launch 3D television network "3Net," a joint venture between Discovery, Imax and Sony. The 2-hour TV event will feature the full awards ceremony honoring the best of 2010's 3D films, TV programs, gaming, technologies and advertising. The telecast will also highlight red carpet celebs, interviews with 3D legends and pioneers, and sneak us a peek at upcoming 3D releases.
"DRS has been an integral part of our telecast plan from day one. Their expertise and capabilities were key to our confidence in mounting the show," states I3DS President, Jim Chabin. Principals from DRS are Executive Producer Gina Light Tanner and Post-Production Producer, Craig Tanner. The production teams will combine their vast experience and proven technologies in effort to create a robust 3D workflow that will set the standard for all upcoming telecasts of this kind.
According to DRS CEO, Gina Tanner, "It is important that the 3D industry create a cost-effective solution for the TV market. Combining 3ality's 5-star ability to power live action performances with DRS simplicity model is a perfect example of how we can work together to reduce costs and maintain state-of-the-art quality content." 3ality's Ted Kenney remarked, "I'm delighted that the 3ality Digital team can work with the International 3D Society and Digital Revolution Studios on a broadcast that is going to set the standard for all the ones that follow. One day, shows like this will be ubiquitous. It's an honor to be a part of the very first one." DRS will provide two of their broadcast quality 3D rigs in addition to 3ality's rigs for the filming of the event. All post-production will be produced at Digital Revolution Studios where it will be prepped for distribution on 3net for the nation's first 3D broadcast of an awards show.
About Digital Revolution Studios: Digital Revolution Studios is a full-service stereoscopic 3D studio specializing in the production of state-of-the art 3D content, from concept and creation to distribution. DRS is on the forefront of all aspects of stereoscopic 3D live action capture, 2D to 3D conversion, visual effects and cutting edge post-production techniques, with projects ranging from commercials and live broadcast, to television and feature films.
SOURCE Digital Revolution Studios