Digital Signage Transforms Art Gallery Into An Interactive Experience

HAGERSTOWN, Md., July 28, 2014 /PRNewswire/ -- Established in 1931, the Washington County Museum of Fine Arts, in Hagerstown, Maryland, provides residents and visitors access to a permanent collection of art. The Museum also features a rotating schedule of exhibitions, musical concerts, lectures, films, art classes and special events for children and adults throughout the year. The collections include 19th & early 20th century American art, old masters, and decorative art.

The Museum is currently utilizing touch-screen enabled digital signs in the front lobby and in the new Singer Memorial Gallery. "Initially, we used our digital sign to provide visitor information in the museum's entry lobby; it has become a really helpful reference for us. It gives information on the floor plan, current exhibitions, events and programs, photographs of current and recent events, weather, a [news feed] on the art market, and has touch buttons for more information including a welcome video" says Rebecca Massie Lane, Director of the WCMFA.

"The [touch-screen enabled] sign in the new Singer Memorial Gallery is a huge hit with museum audiences and we hope to do several more. The sign provides great, detailed information on works of art to visitors who want to learn more than is available through [traditional museum] labels… and it also keeps the exhibition walls focused on the works of art with very little space devoted to texts." adds Massie.

For more information about the Washington County Museum of Fine Arts, visit wcmfa.org

About Signera

Signera is a leading provider in digital signage solutions. Signera offers solutions for single signs and massive network deployments by integrating a flexible web-based system with customizable content modules. The intuitive user interface, professionally designed templates and market-specific content modules are the key features that set Signera apart from the competition. With a unique solution to scheduling, controlling and formatting content, Signera provides a flexible web-based system that is easy to deploy and use.

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Contact: Michael Sparks, Signera, via phone: 301-714-0110 ext.102, email: [email protected] or web: www.signera.net

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